Vanicream Daily Facial Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanicream Daily Facial Moisturizer sales on Amazon US totaled 1,065,000 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $17,752,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 61.7% of revenue, while a typical listing is priced at $17.06. The keyword itself pulled 65,901 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the vanicream daily facial moisturizer Top 50 moved 12,381,050 units and $206,675,989 in cumulative sales — an average of 1,031,754 units and $17,222,999 per month. Monthly throughput topped out at 1,332,000 units in June 2026 and dipped to 679,000 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Vanicream Daily Facial Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 20.0% MoM
Monthly Revenue 2026/07
$17.8M
▼ 23.4% MoM
Top 10 Market Share 2026/07
61.0%
Vanicream Daily Facial Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanicream daily facial moisturizer listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $10,960,100 in July 2026 — 61.0% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanicream Daily Facial Moisturizer' on Amazon
July 2026
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Face Cream with 5 Key Cermides & Hyaluronic Acid, 3 Fl Oz, Formulated Without Common Irritants for Sensitive Skin, Lightweight, Non-Greasy Hydration
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00QY1XZ4W
Vanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
80K
▼ 11.1%vs. prior month
$797.6K
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
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Best Vanicream Daily Facial Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing vanicream daily facial moisturizer brand in July 2026, moving 240,000 units across 4 ASINs for 36.9% of Top 10 volume. Vanicream follows with 230,000 units (35.4%), ahead of La Roche-Posay on 100,000 units (15.4%).
With 5 brands splitting the Top 10 and 87.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.50 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
4 ASINs in Top 10
36.9%
Units
240K
Revenue
$3.8M
Avg. price
$15.13
B00365DABC
$11.99·★4.7·62.9K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00SNPCSUY
$15.44·★4.6·56.9K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB07RK4HST7
$18.14·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Vanicream
3 ASINs in Top 10
35.4%
Units
230K
Revenue
$2.9M
Avg. price
$12.50
B08BW46XXK
$13.97·★4.6·25.4K revsVanicream Daily Facial Moisturizer, Face Cream with 5 Key Cermides & Hyaluronic Acid, 3 Fl Oz, Formulated Without Common Irritants for Sensitive Skin, Lightweight, Non-Greasy Hydration
Units sold100KB00QY1XZ4W
$9.97·★4.7·35K revsVanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
Units sold80KB000NWGCZ2
$13.56·★4.6·49.9K revsVanicream Moisturizing Cream with Pump Dispenser, 16 Oz, Formulated without Common Irritants for Sensitive Skin, Body & Face Moisturizer, Restores Moisture & Soothes Irritated, Itchy Areas
Units sold50K
La Roche-Posay
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.2K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Trending Vanicream Daily Facial Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000YJ2SLG booked 30K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B0000ZHOEU leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Price
$14.97
Rating
4.7
Reviews
150.2K
Latest month sales
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
Price
$14.12
Rating
4.7
Reviews
16.4K
Latest month sales
B0000ZHOEU
Vanicream Liquid Cleanser, 8 Fl Oz Pump, Formulated without Common Irritants for Sensitive Skin, Gentle & Non-Drying Body & Face Wash, Non-Comedogenic, Removes Dirt & Excess Oils, pH Balanced
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
7.9K
Latest month sales
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