Utensil Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Utensil Holder sales on Amazon US totaled 124,200 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $2,246,261 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 63.3% of revenue, while a typical listing is priced at $20.18. The keyword itself pulled 185,633 Amazon queries over the same period (▲ 25.4% MoM).
Zooming out to the 12-month window ending July 2026, the utensil holder Top 50 moved 1,555,750 units and $24,828,870 in cumulative sales — an average of 129,646 units and $2,069,072 per month. Monthly throughput topped out at 159,200 units in November 2025 and dipped to 72,350 in May 2026, leaving the latest reading 9.0% lower than August 2025.
Utensil Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124.2K
▼ 12.4% MoM
Monthly Revenue 2026/07
$2.2M
▼ 10.5% MoM
Top 10 Market Share 2026/07
69.2%
Utensil Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold utensil holder listing on Amazon US in July 2026 is ASIN B0C3QZ7SNF (Brand: Cisily), which sold 20,000 units at $13.99 apiece — equal to 16.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $1,420,950 in July 2026 — 69.2% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Utensil Holder' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C3QZ7SNF
Cisily Sponge Holder for Kitchen Sink, Sink Organizer with Brush Holder | Kitchen Countertop Organizers and Storage Essentials, Rustproof 304 Stainless Steel (Black, 9.25″)
20K
▼ 33.3%vs. prior month
$267.2K
latest month
12-month trend
B0BTKFQM5R
Besilord Silverware Organizer Kitchen Drawer Organizer Utensil Organizer Bamboo Silverware Holder Cutlery Organizer in Drawer Flatware Organizer Tray(5 slots, Natural
10K
▲ 11.1%vs. prior month
$129.9K
latest month
12-month trend
B0F2TB2MMP
ukeetap Extra Large Expandable Silverware Organizer, Flatware Tray, Black | BPA-Free Food-Safe Kitchen Utensil Cutlery Drawer Organizer, Adjustable Silverware Holder for Spoons Forks Knives
10K
▲ 0.0%vs. prior month
$177.6K
latest month
12-month trend
B0F8HFLNQG
Lifewit Expandable Silverware Drawer Organizer, Kitchen Utensil Tray | BPA-free Plastic Flatware Cutlery Holder, Space-Saving Storage for Spoons Forks Knives, 8-13.8 x 11.2 x 1.4“, Black
10K
▲ 0.0%vs. prior month
$86.8K
latest month
12-month trend
B07SRV3SN8
Pipishell Bamboo Expandable Silverware Drawer Organizer, Adjustable Kitchen Utensil Tray for Forks, Spoons and Knives, Wood Storage Cutlery Holder for Bedroom and Living Room
8K
▼ 20.0%vs. prior month
$207.1K
latest month
12-month trend
B0CJ4WZXQF
Cisily Sink Caddy Sponge Holder for Kitchen with Brush Holder and Stainless Steel Self Drain Tray, Rustproof Kitchen Sink Organizer for Sponge, Soap Dispenser Storage Accessories
8K
▼ 11.1%vs. prior month
$100K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Utensil Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cisily is the best-performing utensil holder brand in July 2026, moving 28,000 units across 2 ASINs for 32.6% of Top 10 volume. Lifewit follows with 14,000 units (16.3%), ahead of Besilord on 10,000 units (11.6%).
With 8 brands splitting the Top 10 and 60.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.79 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cisily
2 ASINs in Top 10
32.6%
Units
28K
Revenue
$367.2K
Avg. price
$12.84
B0C3QZ7SNF
$13.99·★4.6·14.4K revsCisily Sponge Holder for Kitchen Sink, Sink Organizer with Brush Holder | Kitchen Countertop Organizers and Storage Essentials, Rustproof 304 Stainless Steel (Black, 9.25″)
Units sold20KB0CJ4WZXQF
$11.69·★4.5·5.1K revsCisily Sink Caddy Sponge Holder for Kitchen with Brush Holder and Stainless Steel Self Drain Tray, Rustproof Kitchen Sink Organizer for Sponge, Soap Dispenser Storage Accessories
Units sold8K
Lifewit
2 ASINs in Top 10
16.3%
Units
14K
Revenue
$134.3K
Avg. price
$9.79
B0F8HFLNQG
$7.59·★4.5·12.2K revsLifewit Expandable Silverware Drawer Organizer, Kitchen Utensil Tray | BPA-free Plastic Flatware Cutlery Holder, Space-Saving Storage for Spoons Forks Knives, 8-13.8 x 11.2 x 1.4“, Black
Units sold10KB0CPDCG9GX
$11.99·★4.7·4.6K revsLifewit Silverware Drawer Organizer Tray, Cutlery Storage for Kitchen | Plastic Flatware and Utensil Holder Divider for Spoons Forks Knives Tableware, 9.1 x 12.6", 5 Slots, Black
Units sold4K
Besilord
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$129.9K
Avg. price
$12.99
B0BTKFQM5R
$12.99·★4.7·3.5K revsBesilord Silverware Organizer Kitchen Drawer Organizer Utensil Organizer Bamboo Silverware Holder Cutlery Organizer in Drawer Flatware Organizer Tray(5 slots, Natural
Units sold10K
Trending Utensil Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B091SY2BYW booked 5K units at $19.78, with ▲ 66.7% MoM change. On the growth side, B0CXXLCS8F leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B085LRFK95 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B091SY2BYW
Bellsal Silverware Organizer Kitchen Drawer Organizer Expandable Bamboo Utensil Holder Cutlery Tray for Kitchen Utensil and Flatware Bedroom Office
Price
$19.78
Rating
4.7
Reviews
5.1K
Latest month sales
B0CXXLCS8F
Lifewit Bamboo Utensil Organizer for Kitchen Drawer, Cooking Utensil Tray | Expandable Cutlery Silverware Flatware Holder, Wood Adjustable Spatula Tools Storage Divider, 12.6-22.8 x 14", Natural
Price
$26.99
Rating
4.7
Reviews
1.3K
Latest month sales
B085LRFK95
Barnyard Designs Ceramic Kitchen Utensil Holder Countertop 6.75″ (White) | Large Rustic Kitchen Utensil Crock Counter Organizer for Cooking Tools, Spatulas, and Gadgets; Spatula Caddy; Farmhouse Decor
Unlock to view ASIN details and product titles
Price
$19.95
Rating
4.8
Reviews
3.8K
Latest month sales
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