Uno Flip Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Uno Flip sales on Amazon US totaled 228,600 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $3,101,874 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 52.2% of revenue, while a typical listing is priced at $15.07. The keyword itself pulled 13,545 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the uno flip Top 50 moved 3,281,300 units and $46,561,070 in cumulative sales — an average of 273,442 units and $3,880,089 per month. Monthly throughput topped out at 820,550 units in December 2025 and dipped to 81,750 in May 2026, leaving the latest reading 56.5% higher than August 2025.
Uno Flip Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228.6K
▼ 8.6% MoM
Monthly Revenue 2026/07
$3.1M
▼ 13.4% MoM
Top 10 Market Share 2026/07
56.9%
Uno Flip Market Share & Sales Concentration on Amazon US — July 2026
The most-sold uno flip listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.19 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $1,618,340 in July 2026 — 56.9% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Uno Flip' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
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Best Uno Flip Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing uno flip brand in July 2026, moving 46,000 units across 3 ASINs for 35.4% of Top 10 volume. USAOPOLY follows with 30,000 units (23.1%), ahead of magilano on 10,000 units (7.7%).
With 8 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
3 ASINs in Top 10
35.4%
Units
46K
Revenue
$567K
Avg. price
$13.12
B07P6MZPK3
$11.19·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30KB00TXI1NEW
$12.79·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8KB0CBT2N7N1
$15.39·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8K
USAOPOLY
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30K
magilano
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$190.6K
Avg. price
$19.95
B06XZ9K244
$19.95·★4.8·75.8K revsmagilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
Units sold10K
Trending Uno Flip Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TXI1NEW booked 8K units at $12.79, with ▲ 700.0% MoM change. On the growth side, B0D9R9WBQT leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B07P8WVZ5D close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
B0D9R9WBQT
Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin | Includes UNO Deck and 2 Add-On Packs for Kids, Teens & Family Game Night for Ages 7+, 2-10 Players (Amazon Exclusive)
Price
$16.27
Rating
4.8
Reviews
1.5K
Latest month sales
B07P8WVZ5D
Mattel Games UNO FLIP! Card Game in Storage & Travel Tin, Color Blind Accessible Deck for Kids, Adults & Family Nights & Parties (Amazon Exclusive) | Featuring Double-Sided Cards to Flip the Deck & Change the Game for Family Game Night (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$11.87
Rating
4.8
Reviews
11.8K
Latest month sales
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