Under Armour Socks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Armour Socks sales on Amazon US totaled 41,350 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $793,137 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 65.1% of revenue, while a typical listing is priced at $19.66. The keyword itself pulled 33,835 Amazon queries over the same period (▼ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the under armour socks Top 50 moved 482,000 units and $9,211,327 in cumulative sales — an average of 40,167 units and $767,611 per month. Monthly throughput topped out at 76,100 units in December 2025 and dipped to 25,950 in May 2026, leaving the latest reading 5.1% higher than August 2025.
Under Armour Socks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.4K
▼ 21.7% MoM
Monthly Revenue 2026/07
$793.1K
▼ 20.8% MoM
Top 10 Market Share 2026/07
65.3%
Under Armour Socks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under armour socks listing on Amazon US in July 2026 is ASIN B008YA0Z44 (Brand: adidas), which sold 10,000 units at $18.20 apiece — equal to 24.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $516,480 in July 2026 — 65.3% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Armour Socks' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008YA0Z44
adidas Athletic Cushioned 6-Pack Crew
10K
▲ 0.0%vs. prior month
$183.1K
latest month
12-month trend
B0CHH417Y2
Under Armour Unisex Essential No Show Socks 6 Pack
6K
▲ 0.0%vs. prior month
$102.8K
latest month
12-month trend
B0DP915MD9
BAMBOO COOL Men's No-Show Socks Low Cut Breathable Moisture-Wicking Socks Non Slip Running Workout casual, 6 Packs
2K
▼ 66.7%vs. prior month
$46K
latest month
12-month trend
B0CHH86X9W
Under Armour Training Cotton No Show Socks 3-Pack
2K
▼ 60.0%vs. prior month
$39K
latest month
12-month trend
B0787KN7M6
adidas Athletic Cushioned 6-Pack Low Cut
2K
▲ 0.0%vs. prior month
$38.6K
latest month
12-month trend
B00K5DXSK6
Nike Nike Unisex Adult Everyday Cushioned Training Low Socks (6-Pack) | Mens and Womens
1K
▲ 42.9%vs. prior month
$22.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Under Armour Socks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
adidas is the best-performing under armour socks brand in July 2026, moving 12,000 units across 2 ASINs for 44.4% of Top 10 volume. Under Armour follows with 11,000 units (40.7%), ahead of BAMBOO COOL on 2,000 units (7.4%).
With 5 brands splitting the Top 10 and 92.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.20 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
adidas
2 ASINs in Top 10
44.4%
Units
12K
Revenue
$221.7K
Avg. price
$18.20
B008YA0Z44
$18.20·★4.6·50.8K revsadidas Athletic Cushioned 6-Pack Crew
Units sold10KB0787KN7M6
$18.19·★4.7·23.7K revsadidas Athletic Cushioned 6-Pack Low Cut
Units sold2K
Under Armour
5 ASINs in Top 10
40.7%
Units
11K
Revenue
$211K
Avg. price
$21.79
B0CHH417Y2
$22.00·★4.4·1.6K revsUnder Armour Unisex Essential No Show Socks 6 Pack
Units sold6KB0CHH86X9W
$15.40·★4.7·2.9K revsUnder Armour Training Cotton No Show Socks 3-Pack
Units sold2KB0CHGW7J3V
$21.15·★4.7·2.9K revsUnder Armour Training Cotton No Show Socks 3-Pack
Units sold1KB01NAEIODL
$25.40·★4.7·37.9K revsUnder Armour Adult Cotton Crew Socks, Multipairs
Units sold1KB0874WPW59
$24.99·★4.7·2.5K revsUnder Armour Men's Armour Heatgear Compression Shorts
Units sold1K
BAMBOO COOL
1 ASIN in Top 10
7.4%
Units
2K
Revenue
$46K
Avg. price
$22.99
B0DP915MD9
$22.99·★4.3·881 revsBAMBOO COOL Men's No-Show Socks Low Cut Breathable Moisture-Wicking Socks Non Slip Running Workout casual, 6 Packs
Units sold2K
Trending Under Armour Socks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00K5DXSK6 booked 1K units at $19.50, with ▲ 42.9% MoM change. On the growth side, B0BS78NSJH leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B01MYV9VBV close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00K5DXSK6
Nike Nike Unisex Adult Everyday Cushioned Training Low Socks (6-Pack) | Mens and Womens
Price
$19.50
Rating
4.5
Reviews
6.5K
Latest month sales
B0BS78NSJH
Under Armour Boys' Multi Pack Low Cut Socks
Price
$9.03
Rating
4.7
Reviews
492
Latest month sales
B01MYV9VBV
Under Armour Adult Cotton Crew Socks, Multipairs
Unlock to view ASIN details and product titles
Price
$25.89
Rating
4.7
Reviews
37.9K
Latest month sales
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