Ube Extract Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ube Extract sales on Amazon US totaled 17,350 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $244,943 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 62.3% of revenue, while a typical listing is priced at $17.77. The keyword itself pulled 24,924 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the ube extract Top 50 moved 184,100 units and $2,463,288 in cumulative sales — an average of 15,342 units and $205,274 per month. Monthly throughput topped out at 19,900 units in April 2026 and dipped to 11,750 in May 2026, leaving the latest reading 17.2% higher than August 2025.
Ube Extract Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.4K
▼ 6.2% MoM
Monthly Revenue 2026/07
$244.9K
▼ 16.4% MoM
Top 10 Market Share 2026/07
72.6%
Ube Extract Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ube extract listing on Amazon US in July 2026 is ASIN B07JH4NG6R (Brand: Butterfly Gunacipta 1948), which sold 5,000 units at $5.35 apiece — equal to 28.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,600 units and $152,610 in July 2026 — 72.6% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ube Extract' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07JH4NG6R
Butterfly Ube Flavoring Extract 2 oz, Purple Yam Essence For Baking | Allergen Free Filipino Purple Yam Food Flavoring Liquid For Coffee, Lattes, Cake, Cookies, Ice Cream, Jam & Halaya Recipes
5K
▲ 0.0%vs. prior month
$29.4K
latest month
12-month trend
B0CRCMX8CY
Birch Benders Ube Mochi Pancake & Waffle Mix, 14 oz Bag
1K
▲ 0.0%vs. prior month
$12.8K
latest month
12-month trend
B0DFKPX2TQ
Purple Sweet Potato Powder 8 Oz, Natural Food Coloring Ube Powder Flavoring | Ube Extract Purple Yam Rich Anthocyanin Superfood for Baking, Smoothies, Cake, Lattes, Ice Cream, Jam & Halaya Recipes
1K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B07FT2XLR9
Ube Purple Yam Flavoring Extract Restaurant Size by Butterfly 1 Liter, 34 Fl. Ounce | Restaurant Size, 34 Fl Ounce, Filipino Ube Extract for Baking, Latte, Cake & Cookies, Flavor Enhancer for Ice Cream
900
▲ 0.0%vs. prior month
$42.7K
latest month
12-month trend
B08M5HR7PH
Ube Condensed Milk, 13.40 oz, Pack of 2, Sweetened Condensed Creamer | Jans Sweet Cow Purple Lavender Sweetened Canned Milk, Creamer for Coffee, Baking, Desserts, Cold Foam, Ube Halaya & Cake
900
▲ 28.6%vs. prior month
$10.4K
latest month
12-month trend
B0BY94762R
Grelim Premium Purple Sweet Potato Powder 8 Oz, Pure Natural Ube (Purple Yam) Powder Gluten Free Vegan Non-GMO 227g
900
▼ 10.0%vs. prior month
$11.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ube Extract Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Butterfly Gunacipta 1948 is the best-performing ube extract brand in July 2026, moving 5,000 units across 1 ASIN for 39.7% of Top 10 volume. Birch Benders follows with 1,000 units (7.9%), ahead of NutraBloom on 1,000 units (7.9%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.35 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Butterfly Gunacipta 1948
1 ASIN in Top 10
39.7%
Units
5K
Revenue
$29.4K
Avg. price
$5.35
B07JH4NG6R
$5.35·★4.3·4.4K revsButterfly Ube Flavoring Extract 2 oz, Purple Yam Essence For Baking | Allergen Free Filipino Purple Yam Food Flavoring Liquid For Coffee, Lattes, Cake, Cookies, Ice Cream, Jam & Halaya Recipes
Units sold5K
Birch Benders
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$12.8K
Avg. price
$6.99
B0CRCMX8CY
$6.99·★4.6·270 revsBirch Benders Ube Mochi Pancake & Waffle Mix, 14 oz Bag
Units sold1K
NutraBloom
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$9.9K
Avg. price
$9.99
B0DFKPX2TQ
$9.99·★4.3·701 revsPurple Sweet Potato Powder 8 Oz, Natural Food Coloring Ube Powder Flavoring | Ube Extract Purple Yam Rich Anthocyanin Superfood for Baking, Smoothies, Cake, Lattes, Ice Cream, Jam & Halaya Recipes
Units sold1K
Trending Ube Extract Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GMT1XFNX leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B09N59LFGF close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GMT1XFNX
100% Natural Ube Extract for Baking, Ice Cream, Drinks and Candy - 2 Oz - Harvest Moon Delights - Water-Soluble - Clear & Dye Free - Ube Extract for Ube Halaya - Ube Flavoring for Baking Filipino Desserts and Drinks
Price
$14.99
Rating
4.5
Reviews
44
Latest month sales
B09N59LFGF
Ube Powder For Baking, 5 Oz, Coarse Natural Purple Yam Powder By Jans | 100% Pure Purple Yam Sweet Potato Dessert Powder For Cakes, Pastries, Ube Halaya Jam & Ice Cream
Price
$8.99
Rating
3.6
Reviews
620
Latest month sales
B0BWHBSZ5V
Ninong's Dessert Lab Ube Pancake Mix, Ube Flavored Buttermilk Pancake Mix with Real Ube, Makes Ube Cakes, Waffles, Crepes and more, Just Add Water (1 Pound)
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.3
Reviews
228
Latest month sales
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