Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flour sales on Amazon US totaled 199,100 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $1,717,772 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 34.6% of revenue, while a typical listing is priced at $12.63. The keyword itself pulled 245,449 Amazon queries over the same period (▲ 28.9% MoM).
Zooming out to the 12-month window ending July 2026, the flour Top 50 moved 2,360,600 units and $21,631,862 in cumulative sales — an average of 196,717 units and $1,802,655 per month. Monthly throughput topped out at 267,200 units in November 2025 and dipped to 124,200 in May 2026, leaving the latest reading 35.5% higher than August 2025.
Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
199.1K
▲ 1.1% MoM
Monthly Revenue 2026/07
$1.7M
▼ 5.6% MoM
Top 10 Market Share 2026/07
55.8%
Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 15.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $593,530 in July 2026 — 55.8% of unit volume and 34.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flour' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B074JD6HHH
365 by Whole Foods Market All Purpose Flour, 80 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B07Z78Q8TB
Amazon Grocery All Purpose Flour, 2 Lb
10K
▲ 0.0%vs. prior month
$12.2K
latest month
12-month trend
B07Z7DY1N8
Amazon Grocery, All Purpose Flour, 5 Lb
10K
▲ 42.9%vs. prior month
$26.1K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing flour brand in July 2026, moving 50,000 units across 3 ASINs for 45.0% of Top 10 volume. 365 by Whole Foods Market follows with 31,000 units (27.9%), ahead of Amazon Grocery on 30,000 units (27.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.26 to $6.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
3 ASINs in Top 10
45.0%
Units
50K
Revenue
$374K
Avg. price
$6.97
B00P6ERTS6
$7.16·★4.7·5.2K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJ798S
$6.12·★4.8·8.5K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10K
365 by Whole Foods Market
4 ASINs in Top 10
27.9%
Units
31K
Revenue
$151.8K
Avg. price
$5.06
B074JD6HHH
$3.49·★4.7·8.5K revs365 by Whole Foods Market All Purpose Flour, 80 Ounce
Units sold10KB074VD2ZJH
$6.49·★4.7·5.3K revs365 by Whole Foods Market Organic All Purpose Flour, 80 Ounce
Units sold8KB074VDMNDM
$6.29·★4.6·3.5K revs365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
Units sold7KB081ZTF85G
$3.99·★4.5·2.2K revs365 by Whole Foods Market, Organic Bread Flour, 32 Ounce
Units sold6K
Amazon Grocery
3 ASINs in Top 10
27.0%
Units
30K
Revenue
$67.7K
Avg. price
$2.26
B07Z78Q8TB
$1.30·★4.7·8.1K revsAmazon Grocery All Purpose Flour, 2 Lb
Units sold10KB07Z7DY1N8
$2.77·★4.7·8K revsAmazon Grocery, All Purpose Flour, 5 Lb
Units sold10KB0BJ15HGYR
$2.72·★4.6·3.2K revsAmazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Units sold10K
Trending Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BJ15HGYR booked 10K units at $2.72, with ▲ 66.7% MoM change. On the growth side, B07Z7C6FVK leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BJ15HGYR
Amazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Price
$2.72
Rating
4.6
Reviews
3.2K
Latest month sales
B074VDMNDM
365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
Price
$6.29
Rating
4.6
Reviews
3.5K
Latest month sales
B07Z7C6FVK
Amazon Grocery, Self Rising Flour, 5 lb (Previously Amazon Fresh, Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$2.63
Rating
4.5
Reviews
2.7K
Latest month sales
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