Pudding Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pudding sales on Amazon US totaled 186,000 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $671,454 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 50.6% of revenue, while a typical listing is priced at $3.88. The keyword itself pulled 48,522 Amazon queries over the same period (▲ 17.0% MoM).
Zooming out to the 12-month window ending July 2026, the pudding Top 50 moved 1,855,300 units and $6,470,980 in cumulative sales — an average of 154,608 units and $539,248 per month. Monthly throughput topped out at 192,800 units in June 2026 and dipped to 115,000 in May 2026, leaving the latest reading 23.5% higher than August 2025.
Pudding Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
186K
▼ 3.5% MoM
Monthly Revenue 2026/07
$671.5K
▼ 2.5% MoM
Top 10 Market Share 2026/07
54.8%
Pudding Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pudding listing on Amazon US in July 2026 is ASIN B013OY25GA (Brand: Snack Pack), which sold 30,000 units at $3.97 apiece — equal to 16.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $339,770 in July 2026 — 54.8% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pudding' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B013OY25GA
Snack Pack Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct Family Pack | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
30K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
B0076T2JMU
Snack Pack Zero Sugar Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
10K
▲ 0.0%vs. prior month
$39.7K
latest month
12-month trend
B008C1GQWU
Snack Pack Milk Chocolate and Chocolate Fudge Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
10K
▲ 0.0%vs. prior month
$39.7K
latest month
12-month trend
B083YMF191
Our Specialty Banana Pudding Cups with Lids, Parfait Mini Dessert Cups with Whipped Topping, 5 Oz, Frozen
9K
▲ 0.0%vs. prior month
$23.5K
latest month
12-month trend
B00U6EH1XY
Jell-O Instant Pudding & Pie Filling Mix, Cheesecake, 3.4 oz Box | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
9K
▲ 0.0%vs. prior month
$13.3K
latest month
12-month trend
B000SRHVU2
Jell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
8K
▼ 11.1%vs. prior month
$11.8K
latest month
12-month trend
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Best Pudding Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Snack Pack is the best-performing pudding brand in July 2026, moving 50,000 units across 3 ASINs for 49.0% of Top 10 volume. Jell-O follows with 24,000 units (23.5%), ahead of Our Specialty on 15,000 units (14.7%).
With 5 brands splitting the Top 10 and 87.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.65 to $3.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Snack Pack
3 ASINs in Top 10
49.0%
Units
50K
Revenue
$198.5K
Avg. price
$3.97
B013OY25GA
$3.97·★4.7·45K revsSnack Pack Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct Family Pack | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold30KB0076T2JMU
$3.97·★4.6·4.9K revsSnack Pack Zero Sugar Chocolate and Vanilla Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold10KB008C1GQWU
$3.97·★4.8·2.5K revsSnack Pack Milk Chocolate and Chocolate Fudge Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold10K
Jell-O
3 ASINs in Top 10
23.5%
Units
24K
Revenue
$38.5K
Avg. price
$1.65
B00U6EH1XY
$1.58·★4.6·5.6K revsJell-O Instant Pudding & Pie Filling Mix, Cheesecake, 3.4 oz Box | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
Units sold9KB000SRHVU2
$1.49·★4.7·3.4K revsJell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
Units sold8KB000R93L0K
$1.89·★4.7·4.5K revsJell-O Instant Pudding & Pie Filling, Family Size, Banana Cream, 5.1 oz | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
Units sold7K
Our Specialty
2 ASINs in Top 10
14.7%
Units
15K
Revenue
$39.1K
Avg. price
$2.99
B083YMF191
$2.99·★4.4·1.3K revsOur Specialty Banana Pudding Cups with Lids, Parfait Mini Dessert Cups with Whipped Topping, 5 Oz, Frozen
Units sold9KB083YM6WC1
$2.99·★4.6·923 revsOur Specialty Chocolate Snacks Parfait Cup with Whipped Topping, Single Serve Dessert, 4.5 oz, Frozen
Units sold6K
Trending Pudding Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00FFJ0YAC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B000Q61OZI close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00FFJ0YAC
Jell-O Original Vanilla Ready-To-Eat Pudding Cups Snack, 4 Ct Cups | Made with Milk, a Good Source of Calcium, Ready-to-Eat Jell-O Pudding, Perfect for Lunchboxes or On-the-Go Snacking
Price
$3.99
Rating
4.7
Reviews
1.8K
Latest month sales
B000Q61OZI
Jell-O Ready-to-Eat Pudding Snack Cups, 4 ct Cups, Original Chocolate | 120 Calories, Made with Milk, a Good Source of Calcium, Perfect for Lunchboxes or On-the-Go Snacking
Price
$2.97
Rating
4.7
Reviews
2.2K
Latest month sales
B07JMNSZXS
Toonie Moonie Organic Vanilla Marshmallow Creme
Unlock to view ASIN details and product titles
Price
$7.79
Rating
4.4
Reviews
1.2K
Latest month sales
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