Ube Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Butterfly Gunacipta 1948 is the best-performing ube brand in July 2026, moving 5,000 units across 1 ASIN for 38.5% of Top 10 volume. Birch Benders follows with 1,000 units (7.7%), ahead of bubbies on 1,000 units (7.7%).

Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.35 to $7.79, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005T8MD2G booked 700 units at $6.90, with ▲ 0.0% MoM change. On the growth side, B0GMT1XFNX leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B09N59LFGF close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.