Popcorn Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Popcorn Butter sales on Amazon US totaled 180,100 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $1,711,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.1% of unit volume and 32.9% of revenue, while a typical listing is priced at $12.15. The keyword itself pulled 26,881 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the popcorn butter Top 50 moved 1,920,250 units and $19,781,921 in cumulative sales — an average of 160,021 units and $1,648,493 per month. Monthly throughput topped out at 189,100 units in June 2026 and dipped to 108,600 in May 2026, leaving the latest reading 33.2% higher than August 2025.
Popcorn Butter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.1K
▼ 4.8% MoM
Monthly Revenue 2026/07
$1.7M
▼ 7.4% MoM
Top 10 Market Share 2026/07
51.1%
Popcorn Butter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold popcorn butter listing on Amazon US in July 2026 is ASIN B00H727M6O (Brand: Kernel Season's), which sold 10,000 units at $13.85 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $563,270 in July 2026 — 51.1% of unit volume and 32.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Popcorn Butter' on Amazon
July 2026
Is 51.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00H727M6O
Kernel Season's Popcorn Seasoning Variety Pack, Mini Jars (Pack of 8) | Popcorn Seasoning, Mini Jars Variety Pack
10K
▲ 0.0%vs. prior month
$132.5K
latest month
12-month trend
B00I9VCF0U
Orville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 11.1%vs. prior month
$126.1K
latest month
12-month trend
B00ZLUHCOQ
Act II Butter Lovers Microwave Popcorn, 2.75 oz., 3-ct Bags | 3g fiber per serving; gluten-free; Butter Lovers flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
B071KTKFMD
Act II Xtreme Butter Microwave Popcorn, 2.75 oz., 12-ct Bags | 3g fiber per serving; gluten-free; Xtreme Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B07NHV6RBQ
Pop Secret Microwave Popcorn, Movie Theater Butter, Flavor, 3.2 Oz Sharing Bags, 12 Ct
10K
▲ 25.0%vs. prior month
$49.7K
latest month
12-month trend
B07WJLVK8G
Orville Redenbacher’s Popcorn Value Size, Ultimate Butter, 3.29 oz., 12-ct | 3g fiber per serving; Ultimate Butter flavor; made with 100% whole grain kernels; great for movie night & entertaining
10K
▲ 0.0%vs. prior month
$62.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Popcorn Butter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orville Redenbacher's is the best-performing popcorn butter brand in July 2026, moving 28,000 units across 3 ASINs for 30.4% of Top 10 volume. ACT II follows with 20,000 units (21.7%), ahead of Lesserevil on 16,000 units (17.4%).
With 6 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.67 to $7.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orville Redenbacher's
3 ASINs in Top 10
30.4%
Units
28K
Revenue
$218.7K
Avg. price
$7.72
B00I9VCF0U
$12.92·★4.7·21.8K revsOrville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
Units sold10KB07WJLVK8G
$6.46·★4.6·5.7K revsOrville Redenbacher’s Popcorn Value Size, Ultimate Butter, 3.29 oz., 12-ct | 3g fiber per serving; Ultimate Butter flavor; made with 100% whole grain kernels; great for movie night & entertaining
Units sold10KB0DGZLP4HG
$3.78·★4.4·1.9K revsOrville Redenbacher's Movie Theater Butter Flavored Topping Oil, 13 fl oz. | Movie Theater Butter flavor; convenient no-mess squeeze bottle to drizzle the perfect amount; great for movie night
Units sold8K
ACT II
2 ASINs in Top 10
21.7%
Units
20K
Revenue
$73.4K
Avg. price
$3.67
B00ZLUHCOQ
$1.97·★4.6·10.8K revsAct II Butter Lovers Microwave Popcorn, 2.75 oz., 3-ct Bags | 3g fiber per serving; gluten-free; Butter Lovers flavor; made with 100% whole grain kernels; great for movie night
Units sold10KB071KTKFMD
$5.37·★4.6·7.2K revsAct II Xtreme Butter Microwave Popcorn, 2.75 oz., 12-ct Bags | 3g fiber per serving; gluten-free; Xtreme Butter flavor; made with 100% whole grain kernels; great for movie night
Units sold10K
Lesserevil
2 ASINs in Top 10
17.4%
Units
16K
Revenue
$64.8K
Avg. price
$4.96
B0788BVGX3
$4.13·★4.6·2.8K revsLesserEvil Himalayan Gold Organic Popcorn, 4.6 Oz
Units sold9KB0C386ZLB2
$5.79·★4.7·359 revsLesser Evil Organic Pink Himalayan Salt Popcorn 8 OZ
Units sold7K
Trending Popcorn Butter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C386ZLB2 booked 7K units at $5.79, with ▲ 16.7% MoM change. On the growth side, B013I7PGC8 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B006X7SVZK close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C386ZLB2
Lesser Evil Organic Pink Himalayan Salt Popcorn 8 OZ
Price
$5.79
Rating
4.7
Reviews
359
Latest month sales
B013I7PGC8
Kernel Season's Popcorn Seasoning Variety Pack, Retail Sizes (Pack of 8) | Popcorn Seasoning, Jars Variety Pack
Price
$13.85
Rating
4.5
Reviews
3.1K
Latest month sales
B006X7SVZK
Act II Butter Lovers Microwave Popcorn, 2.75 oz., 6-ct Bags | 3g fiber per serving; gluten-free; Butter Lovers flavor; made with 100% whole grain kernels; great for movie night
Unlock to view ASIN details and product titles
Price
$3.52
Rating
4.6
Reviews
3.2K
Latest month sales
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