Extra Virgin Olive Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Extra Virgin Olive Oil sales on Amazon US totaled 250,200 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $5,168,397 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 54.5% of revenue, while a typical listing is priced at $25.19. The keyword itself pulled 55,192 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the extra virgin olive oil Top 50 moved 2,806,200 units and $54,329,754 in cumulative sales — an average of 233,850 units and $4,527,480 per month. Monthly throughput topped out at 265,500 units in June 2026 and dipped to 148,600 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Extra Virgin Olive Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
250.2K
▼ 5.8% MoM
Monthly Revenue 2026/07
$5.2M
▼ 3.9% MoM
Top 10 Market Share 2026/07
58.4%
Extra Virgin Olive Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold extra virgin olive oil listing on Amazon US in July 2026 is ASIN B07L9GVGPM (Brand: A ATLAS OLIVE OILS), which sold 40,000 units at $27.94 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,814,440 in July 2026 — 58.4% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Extra Virgin Olive Oil' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07L9GVGPM
Atlas Organic Extra Virgin Olive Oil, Moroccan, High Polyphenol, 1 L | Cold Pressed EVOO With High Smoke Point, Trusted By Award-Winning Chefs, One Family Farm, Polyphenol-Rich & Smooth Finish
40K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B07BCX2YNG
Pompeian Smooth Extra Virgin Olive Oil - 68 fl oz (2 L) | First Cold Pressed Olive Oil for Cooking - Smooth Taste for Sauteing, Stir-Frying, and Baking - Value Size
20K
▲ 0.0%vs. prior month
$422.6K
latest month
12-month trend
B09WV8DBPV
Graza Sizzle Extra Virgin Olive Oil, Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml) | High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain
20K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B006U8PNIU
Atlas Organic Extra Virgin Olive Oil, Moroccan, High Polyphenol, 750 mL | Cold Pressed EVOO With High Smoke Point, Trusted By Award-Winning Chefs, One Family Farm, Polyphenol-Rich & Smooth Finish
10K
▲ 0.0%vs. prior month
$221.7K
latest month
12-month trend
B01N0SOZPK
Amazon Grocery, Italian Extra Virgin Olive Oil, First Cold Pressed, 16.9 Fl Oz
10K
▼ 50.0%vs. prior month
$59.3K
latest month
12-month trend
B074H5J9FY
365 by Whole Foods Market Organic Extra Virgin Mediterranean Olive Oil, 33.8 Fl Oz
10K
▲ 0.0%vs. prior month
$169.8K
latest month
12-month trend
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Best Extra Virgin Olive Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
A ATLAS OLIVE OILS is the best-performing extra virgin olive oil brand in July 2026, moving 50,000 units across 2 ASINs for 34.2% of Top 10 volume. Pompeian follows with 30,000 units (20.5%), ahead of 365 by Whole Foods Market on 28,000 units (19.2%).
With 6 brands splitting the Top 10 and 74.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $25.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
A ATLAS OLIVE OILS
2 ASINs in Top 10
34.2%
Units
50K
Revenue
$1.3M
Avg. price
$25.44
B07L9GVGPM
$27.94·★4.7·27.3K revsAtlas Organic Extra Virgin Olive Oil, Moroccan, High Polyphenol, 1 L | Cold Pressed EVOO With High Smoke Point, Trusted By Award-Winning Chefs, One Family Farm, Polyphenol-Rich & Smooth Finish
Units sold40KB006U8PNIU
$22.94·★4.7·27.3K revsAtlas Organic Extra Virgin Olive Oil, Moroccan, High Polyphenol, 750 mL | Cold Pressed EVOO With High Smoke Point, Trusted By Award-Winning Chefs, One Family Farm, Polyphenol-Rich & Smooth Finish
Units sold10K
Pompeian
2 ASINs in Top 10
20.5%
Units
30K
Revenue
$708.9K
Avg. price
$24.73
B07BCX2YNG
$21.48·★4.8·40.8K revsPompeian Smooth Extra Virgin Olive Oil - 68 fl oz (2 L) | First Cold Pressed Olive Oil for Cooking - Smooth Taste for Sauteing, Stir-Frying, and Baking - Value Size
Units sold20KB0B1S8QD4Z
$27.99·★4.8·40.8K revsPompeian Smooth Extra Virgin Olive Oil - 101 fl oz (3 L) | First Cold Pressed Olive Oil for Cooking - Smooth Taste for Sauteing, Stir-Frying, and Baking - Value Size
Units sold10K
365 by Whole Foods Market
3 ASINs in Top 10
19.2%
Units
28K
Revenue
$396.9K
Avg. price
$13.99
B074H5J9FY
$16.98·★4.8·7.7K revs365 by Whole Foods Market Organic Extra Virgin Mediterranean Olive Oil, 33.8 Fl Oz
Units sold10KB074J9RL65
$14.99·★4.8·16K revs365 by Whole Foods Market Extra Virgin Mediterranean Olive Oil, 33.8 Fl Oz
Units sold10KB074H6YNLJ
$9.99·★4.8·7.7K revs365 by Whole Foods Market, Organic Extra Virgin Olive Oil 100% Mediterranean Blend, 16.9 fl oz
Units sold8K
Trending Extra Virgin Olive Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B1S8QD4Z booked 10K units at $27.99, with ▲ 66.7% MoM change. On the growth side, B005HGFZ34 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B1S8QD4Z
Pompeian Smooth Extra Virgin Olive Oil - 101 fl oz (3 L) | First Cold Pressed Olive Oil for Cooking - Smooth Taste for Sauteing, Stir-Frying, and Baking - Value Size
Price
$27.99
Rating
4.8
Reviews
40.8K
Latest month sales
B074H6YNLJ
365 by Whole Foods Market, Organic Extra Virgin Olive Oil 100% Mediterranean Blend, 16.9 fl oz
Price
$9.99
Rating
4.8
Reviews
7.7K
Latest month sales
B005HGFZ34
Pompeian Robust Extra Virgin Olive Oil - 16 fl oz | First Cold Pressed Olive Oil for Cooking - Bold Taste for Pasta, Marinades, and Salad Dressings
Unlock to view ASIN details and product titles
Price
$7.38
Rating
4.8
Reviews
32.1K
Latest month sales
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