Ubbi Diaper Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ubbi Diaper Bags sales on Amazon US totaled 191,200 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $4,162,569 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 56.0% of revenue, while a typical listing is priced at $23.61. The keyword itself pulled 29,264 Amazon queries over the same period (▼ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the ubbi diaper bags Top 50 moved 2,095,450 units and $42,108,916 in cumulative sales — an average of 174,621 units and $3,509,076 per month. Monthly throughput topped out at 209,000 units in June 2026 and dipped to 115,300 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Ubbi Diaper Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.2K
▼ 8.5% MoM
Monthly Revenue 2026/07
$4.2M
▼ 11.2% MoM
Top 10 Market Share 2026/07
56.0%
Ubbi Diaper Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ubbi diaper bags listing on Amazon US in July 2026 is ASIN B0B9H62YYZ (Brand: Diaper Genie), which sold 20,000 units at $27.49 apiece — equal to 10.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $2,330,890 in July 2026 — 56.0% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ubbi Diaper Bags' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B9H62YYZ
Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
20K
▲ 0.0%vs. prior month
$567.6K
latest month
12-month trend
B009R27JVU
Munchkin Arm & Hammer Snap, Seal & Toss Refill Bags, 20 Pack
10K
▲ 0.0%vs. prior month
$189.9K
latest month
12-month trend
B073CLKNK3
ChoiceRefill Compatible with Diaper Genie Pails, 4-Pack, 1300count
10K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend
B07K2TKK26
Ubbi Disposable Baby Diaper Sacks, Lavender Scented, 200 Count | Easy-To-Tie Tabs, Made from 50% Recycled Material, Disposable On-The-Go Bags, Diaper Bag and Travel Essential
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BV8QMBLJ
Diaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails | Continuous multi-layer refill film with odor-locking technology helps contain odors and holds up to 2,560 newborn diapers.
10K
▲ 0.0%vs. prior month
$247.6K
latest month
12-month trend
B0BV91165N
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
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Best Ubbi Diaper Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Diaper Genie is the best-performing ubbi diaper bags brand in July 2026, moving 48,000 units across 4 ASINs for 44.9% of Top 10 volume. Ubbi follows with 29,000 units (27.1%), ahead of Munchkin on 20,000 units (18.7%).
With 4 brands splitting the Top 10 and 90.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.69 to $32.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Diaper Genie
4 ASINs in Top 10
44.9%
Units
48K
Revenue
$1.1M
Avg. price
$21.61
B0B9H62YYZ
$27.49·★4.8·3.6K revsDiaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
Units sold20KB0BV8QMBLJ
$24.99·★4.8·11.6K revsDiaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails | Continuous multi-layer refill film with odor-locking technology helps contain odors and holds up to 2,560 newborn diapers.
Units sold10KB0BV91165N
$13.99·★4.8·11.6K revsDiaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
Units sold10KB094ZC3D6Q
$19.99·★4.8·9.7K revsDiaper Genie Bags Refills 270 Count (Pack of 3) Clean Laundry Scent | Diaper Pail Refills with Max Odor Lock | Holds up to 810 Newborn Diapers
Units sold8K
Ubbi
3 ASINs in Top 10
27.1%
Units
29K
Revenue
$842.2K
Avg. price
$32.66
B07K2TKK26
$7.99·★4.8·20.8K revsUbbi Disposable Baby Diaper Sacks, Lavender Scented, 200 Count | Easy-To-Tie Tabs, Made from 50% Recycled Material, Disposable On-The-Go Bags, Diaper Bag and Travel Essential
Units sold10KB0FFBNCTKQ
$19.99·★4.8·441 revsUbbi Diaper Pail Plastic Bags, 13-Gallon Capacity, 3 Pack, 75 Count | Disposable Baby Waste Bags, Made from 50% Recycled Material, Each Bag Holds Up To 50 Newborn Diapers
Units sold10KB00821FLT4
$69.99·★4.6·10K revsUbbi Stainless Steel Diaper Pail, No Special Bags, Odor-Locking, White | Award-Winning Registry Must-Have, Childproof Safety Lid with Lock, Holds Up To 55 Newborn Diapers, Modern Nursery Essential
Units sold9K
Munchkin
2 ASINs in Top 10
18.7%
Units
20K
Revenue
$253.8K
Avg. price
$12.69
B009R27JVU
$18.99·★4.8·14K revsMunchkin Arm & Hammer Snap, Seal & Toss Refill Bags, 20 Pack
Units sold10KB009F98SSS
$6.39·★4.9·14.8K revsMunchkin Arm & Hammer Diaper Bag Refills, Lavender Scent, 72 Bags
Units sold10K
Trending Ubbi Diaper Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B094ZC3D6Q booked 8K units at $19.99, with ▲ 14.3% MoM change. On the growth side, B0GY7XJP7R leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0F3J11RW8 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B094ZC3D6Q
Diaper Genie Bags Refills 270 Count (Pack of 3) Clean Laundry Scent | Diaper Pail Refills with Max Odor Lock | Holds up to 810 Newborn Diapers
Price
$19.99
Rating
4.8
Reviews
9.7K
Latest month sales
B0GY7XJP7R
Momcozy 13 Gallon Drawstring Diaper Pail Bags, 45 Count, Ultra Thick | 3 Rolls Disposable Trash Bag Refills, 15 Bags per Roll, Compatible with Momcozy Diaper Pail for Nursery Diaper Disposal
Price
$19.99
Rating
4.6
Reviews
6
Latest month sales
B0F3J11RW8
FURWEY Diaper Pail Refill Bags, 2-Pack (60 Bags), 30 Bags Per Refill | Compatible with Genie Easy Roll Signature Diaper Pails, Holds Up to 4230 Newborn Diapers, 7 Layer Odor Barrier, Scented
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.3
Reviews
307
Latest month sales
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