Diaper Genie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diaper Genie sales on Amazon US totaled 209,900 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $6,781,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 45.7% of revenue, while a typical listing is priced at $40.59. The keyword itself pulled 185,385 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the diaper genie Top 50 moved 2,381,850 units and $71,093,962 in cumulative sales — an average of 198,488 units and $5,924,497 per month. Monthly throughput topped out at 231,900 units in June 2026 and dipped to 124,450 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Diaper Genie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.9K
▼ 9.5% MoM
Monthly Revenue 2026/07
$6.8M
▼ 9.9% MoM
Top 10 Market Share 2026/07
55.7%
Diaper Genie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diaper genie listing on Amazon US in July 2026 is ASIN B0B9H62YYZ (Brand: Diaper Genie), which sold 20,000 units at $27.99 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 117,000 units and $3,098,790 in July 2026 — 55.7% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diaper Genie' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B9H62YYZ
Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
20K
▲ 0.0%vs. prior month
$567.6K
latest month
12-month trend
B0BXMNY8V5
Litter Genie Jumbo Refill Bags, 2-Pack, 56 ft of Continuous Film | Long-lasting multi-layer refill film with odor-locking technology provides up to 8 months of cat litter disposal for one cat.
20K
▲ 0.0%vs. prior month
$551.8K
latest month
12-month trend
B009R27JVU
Munchkin Arm & Hammer Snap, Seal & Toss Refill Bags, 20 Pack
10K
▲ 0.0%vs. prior month
$189.9K
latest month
12-month trend
B073CLKNK3
ChoiceRefill Compatible with Diaper Genie Pails, 4-Pack, 1300count
10K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend
B0BV8QMBLJ
Diaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails
10K
▲ 0.0%vs. prior month
$247.6K
latest month
12-month trend
B0BV91165N
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Diaper Genie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Diaper Genie is the best-performing diaper genie brand in July 2026, moving 48,000 units across 4 ASINs for 41.0% of Top 10 volume. Litter Genie follows with 20,000 units (17.1%), ahead of Munchkin on 20,000 units (17.1%).
With 5 brands splitting the Top 10 and 75.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.74 to $27.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Diaper Genie
4 ASINs in Top 10
41.0%
Units
48K
Revenue
$1.1M
Avg. price
$21.74
B0B9H62YYZ
$27.99·★4.8·3.5K revsDiaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
Units sold20KB0BV8QMBLJ
$24.99·★4.8·11.5K revsDiaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails
Units sold10KB0BV91165N
$13.99·★4.8·11.5K revsDiaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
Units sold10KB094ZC3D6Q
$19.99·★4.8·9.7K revsDiaper Genie Bags Refills 270 Count (Pack of 3) Clean Laundry Scent | Diaper Pail Refills with Max Odor Lock | Holds up to 810 Newborn Diapers
Units sold8K
Litter Genie
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$551.8K
Avg. price
$27.78
B0BXMNY8V5
$27.78·★4.7·6.5K revsLitter Genie Jumbo Refill Bags, 2-Pack, 56 ft of Continuous Film | Long-lasting multi-layer refill film with odor-locking technology provides up to 8 months of cat litter disposal for one cat.
Units sold20K
Munchkin
2 ASINs in Top 10
17.1%
Units
20K
Revenue
$549.8K
Avg. price
$27.49
B009R27JVU
$18.99·★4.8·14K revsMunchkin Arm & Hammer Snap, Seal & Toss Refill Bags, 20 Pack
Units sold10KB01A6R21DA
$35.99·★4.8·13.5K revsMunchkin Arm & Hammer Diaper Pail Refills, Lavender, 8 Pack
Units sold10K
Trending Diaper Genie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00821FLT4 booked 9K units at $69.99, with ▲ 0.0% MoM change. On the growth side, B0F3HZLYK7 leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00821FLT4
Ubbi Stainless Steel Diaper Pail, No Special Bags, Odor-Locking, White | Award-Winning Registry Must-Have, Childproof Safety Lid with Lock, Holds Up To 55 Newborn Diapers, Modern Nursery Essential
Price
$69.99
Rating
4.6
Reviews
10K
Latest month sales
B094ZC3D6Q
Diaper Genie Bags Refills 270 Count (Pack of 3) Clean Laundry Scent | Diaper Pail Refills with Max Odor Lock | Holds up to 810 Newborn Diapers
Price
$19.99
Rating
4.8
Reviews
9.7K
Latest month sales
B0F3HZLYK7
FURWEY Diaper Pail Refill Bags, 4-Pack (120 Bags), 30 Bags Per Refill | Compatible with Genie Easy Roll Signature Diaper Pails, Holds Up to 4230 Newborn Diapers, 7 Layer Odor Barrier, Scented
Unlock to view ASIN details and product titles
Price
$30.59
Rating
4.3
Reviews
300
Latest month sales
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