Diaper Pail Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diaper Pail sales on Amazon US totaled 192,400 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $6,312,579 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 57.5% of revenue, while a typical listing is priced at $41.81. The keyword itself pulled 101,415 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the diaper pail Top 50 moved 1,652,950 units and $59,834,487 in cumulative sales — an average of 137,746 units and $4,986,207 per month. Monthly throughput topped out at 211,800 units in June 2026 and dipped to 93,400 in May 2026, leaving the latest reading 58.2% higher than August 2025.
Diaper Pail Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.4K
▼ 9.2% MoM
Monthly Revenue 2026/07
$6.3M
▼ 9.1% MoM
Top 10 Market Share 2026/07
63.4%
Diaper Pail Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diaper pail listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.39 apiece — equal to 20.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $3,627,680 in July 2026 — 63.4% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diaper Pail' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0B9H62YYZ
Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
20K
▲ 0.0%vs. prior month
$567.6K
latest month
12-month trend
B0BV8QMBLJ
Diaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails
10K
▲ 0.0%vs. prior month
$247.6K
latest month
12-month trend
B0FFBNCTKQ
Ubbi Diaper Pail Plastic Bags, 13-Gallon Capacity, 3 Pack, 75 Count | Disposable Baby Waste Bags, Made from 50% Recycled Material, Each Bag Holds Up To 50 Newborn Diapers
10K
▲ 0.0%vs. prior month
$189.6K
latest month
12-month trend
B01A6R21DA
Munchkin Arm & Hammer Diaper Pail Refills, Lavender, 8 Pack
10K
▲ 0.0%vs. prior month
$359.9K
latest month
12-month trend
B00821FLT4
Ubbi Stainless Steel Diaper Pail, No Special Bags, Odor-Locking, White | Award-Winning Registry Must-Have, Childproof Safety Lid with Lock, Holds Up To 55 Newborn Diapers, Modern Nursery Essential
9K
▲ 0.0%vs. prior month
$572.7K
latest month
12-month trend
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Best Diaper Pail Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing diaper pail brand in July 2026, moving 40,000 units across 1 ASIN for 32.8% of Top 10 volume. Diaper Genie follows with 36,000 units (29.5%), ahead of Ubbi on 19,000 units (15.6%).
With 7 brands splitting the Top 10 and 77.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.39 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
1 ASIN in Top 10
32.8%
Units
40K
Revenue
$475.2K
Avg. price
$12.39
B0GNB7LFG1
$12.39·★4.5·2.8K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40K
Diaper Genie
3 ASINs in Top 10
29.5%
Units
36K
Revenue
$1.2M
Avg. price
$35.99
B0B9H62YYZ
$27.99·★4.8·3.5K revsDiaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
Units sold20KB0BV8QMBLJ
$24.99·★4.8·11.5K revsDiaper Genie Essentials Round Refill 8-Pack, Unscented, Fits Complete Pails
Units sold10KB0713M8Z5L
$54.99·★4.6·43.5K revsDiaper Genie Complete Diaper Pail (White) – Includes 1 Refill (Holds 270 Newborn Diapers) & 1 Carbon Filter
Units sold6K
Ubbi
2 ASINs in Top 10
15.6%
Units
19K
Revenue
$762.3K
Avg. price
$44.99
B0FFBNCTKQ
$19.99·★4.9·416 revsUbbi Diaper Pail Plastic Bags, 13-Gallon Capacity, 3 Pack, 75 Count | Disposable Baby Waste Bags, Made from 50% Recycled Material, Each Bag Holds Up To 50 Newborn Diapers
Units sold10KB00821FLT4
$69.99·★4.6·10K revsUbbi Stainless Steel Diaper Pail, No Special Bags, Odor-Locking, White | Award-Winning Registry Must-Have, Childproof Safety Lid with Lock, Holds Up To 55 Newborn Diapers, Modern Nursery Essential
Units sold9K
Trending Diaper Pail Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CVHHF5MR booked 5K units at $25.99, with ▲ 66.7% MoM change. On the growth side, B08X7C3CNT leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0CHZ93K4L close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CVHHF5MR
Litter Genie Style Cat Litter Disposal Pail with 14 ft Standard Refill
Price
$25.99
Rating
4.6
Reviews
37.3K
Latest month sales
B08X7C3CNT
Glad Small Trash Can, 1.2 Gallon | Round Stainless Steel Garbage Bin with Soft Close Lid & Step Foot Pedal | Metal Waste Basket with Removable Inner Bucket, Stainless, 8 x 9.5 x 12 inches
Price
$20.78
Rating
4.6
Reviews
2.4K
Latest month sales
B0CHZ93K4L
Diaper Genie Platinum Pail (Sage Green) is Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags That can Last up to 5 Months. | Hands-free odour-locking diaper pail (sage green) includes Easy Roll tear-off bags holding up to 846 newborn diapers.
Unlock to view ASIN details and product titles
Price
$75.99
Rating
4.5
Reviews
2K
Latest month sales
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