Turquoise Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turquoise Ring sales on Amazon US totaled 5,900 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $115,499 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.1% of unit volume and 85.6% of revenue, while a typical listing is priced at $40.69. The keyword itself pulled 13,374 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the turquoise ring Top 50 moved 53,300 units and $1,037,346 in cumulative sales — an average of 4,442 units and $86,445 per month. Monthly throughput topped out at 6,200 units in December 2025 and dipped to 2,900 in January 2026, leaving the latest reading 37.2% higher than August 2025.
Turquoise Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.9K
▼ 3.3% MoM
Monthly Revenue 2026/07
$115.5K
▼ 5.8% MoM
Top 10 Market Share 2026/07
83.1%
Turquoise Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turquoise ring listing on Amazon US in July 2026 is ASIN B0F2Y5L4HC (Brand: NEWITIN), which sold 1,000 units at $16.99 apiece — equal to 16.9% of every unit tracked in this report.
The Top 10 ASINs account for 4,900 units and $98,814 in July 2026 — 83.1% of unit volume and 85.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turquoise Ring' on Amazon
July 2026
Is 83.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F2Y5L4HC
NEWITIN 20 Pieces Silver Bohemian Jewelry Set for Women Fashion Costume Jewels Turquoise Necklace Bracelet Ring Earrings Western Turquoise Jewelry Set for Women
1K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
B01M34I3CL
PAVOI 925 Sterling Silver Wedding Band for Women, 14K Gold Plated CZ Ring
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B0F2943XRM
Poxtex 3 Pairs Dainty Small Earrings Set for Women Trendy, Birthstone Stud Huggie Hoop Jacket Stack for Cartilage Helix, Gold Plated Hypoallergenic Cute Women Fashion Accessories Western Jewelry Gifts
800
▼ 11.1%vs. prior month
$10.9K
latest month
12-month trend
B0FBWGFDWZ
Montana West Wrangler Turquoise Cuff Bracelet, Carved Floral Western Jewelry for Women
700
▼ 22.2%vs. prior month
$25.4K
latest month
12-month trend
B01MXUER0R
MJLULU 14K Gold-Plated Dainty Hoop Earrings with Simulated Blue Turquoise
400
▲ 33.3%vs. prior month
$10K
latest month
12-month trend
B0DL2VC89M
Boho Gold-Plated Stainless Steel Turquoise Style Chunky Open Rings
300
▲ 50.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turquoise Ring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NEWITIN is the best-performing turquoise ring brand in July 2026, moving 1,000 units across 1 ASIN for 20.4% of Top 10 volume. PAVOI follows with 1,000 units (20.4%), ahead of Poxtex on 800 units (16.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NEWITIN
1 ASIN in Top 10
20.4%
Units
1K
Revenue
$17K
Avg. price
$16.99
B0F2Y5L4HC
$16.99·★3.9·257 revsNEWITIN 20 Pieces Silver Bohemian Jewelry Set for Women Fashion Costume Jewels Turquoise Necklace Bracelet Ring Earrings Western Turquoise Jewelry Set for Women
Units sold1K
PAVOI
1 ASIN in Top 10
20.4%
Units
1K
Revenue
$19.9K
Avg. price
$19.95
B01M34I3CL
$19.95·★4.3·9.2K revsPAVOI 925 Sterling Silver Wedding Band for Women, 14K Gold Plated CZ Ring
Units sold1K
Poxtex
1 ASIN in Top 10
16.3%
Units
800
Revenue
$10.9K
Avg. price
$13.99
B0F2943XRM
$13.99·★4.2·128 revsPoxtex 3 Pairs Dainty Small Earrings Set for Women Trendy, Birthstone Stud Huggie Hoop Jacket Stack for Cartilage Helix, Gold Plated Hypoallergenic Cute Women Fashion Accessories Western Jewelry Gifts
Units sold800
Trending Turquoise Ring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CNVQW8TC booked 100 units at $14.68, with ▲ 0.0% MoM change. On the growth side, B0CNGSTR3C leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNVQW8TC
LRGKMCWTOB LRGKMCWTOB Vintage Sterling Silver Turquoise Ring for Women, Bohemian Style Handmade Dainty Ethnic Healing Stone Ring, Tribal Totem Cut Natural Turquoise Bridal Statement Ring Gift Size 8
Price
$14.68
Rating
4.0
Reviews
348
Latest month sales
B0DGKTM7WW
Gold Turquoise Rings for Women,Vintage Bohemian Statement Ring Set Trendy Green Stone Stackable Western Rings,Boho Everyday Jewelry Accessories Gifts
Price
$9.99
Rating
4.2
Reviews
22
Latest month sales
B0CNGSTR3C
Bohemian Vintage Turquoise Oval Flower Rings Geometric Ethnic Natural Stone Adjustable Silver Joint Knuckle Rings Western Cowgirl Statement Jewelry
Unlock to view ASIN details and product titles
Price
$7.99
Rating
3.7
Reviews
184
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this turquoise ring report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card