Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Necklace sales on Amazon US totaled 166,800 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $2,222,928 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 45.9% of revenue, while a typical listing is priced at $13.83. The keyword itself pulled 225,981 Amazon queries over the same period (▼ 32.3% MoM).
Zooming out to the 12-month window ending July 2026, the necklace Top 50 moved 1,633,150 units and $22,333,892 in cumulative sales — an average of 136,096 units and $1,861,158 per month. Monthly throughput topped out at 212,700 units in December 2025 and dipped to 88,500 in May 2026, leaving the latest reading 45.4% higher than August 2025.
Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.8K
▼ 4.6% MoM
Monthly Revenue 2026/07
$2.2M
▼ 5.9% MoM
Top 10 Market Share 2026/07
46.2%
Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold necklace listing on Amazon US in July 2026 is ASIN B0DX6Q2K5D (Brand: Gokeey), which sold 20,000 units at $13.98 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $1,020,060 in July 2026 — 46.2% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Necklace' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DX6Q2K5D
Gokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
20K
▲ 0.0%vs. prior month
$279.6K
latest month
12-month trend
B0FFTH89XT
WomenGifts Layered Gold Necklaces for Women, 14K Gold Sterling Silver Plated Dainty Pendant Necklace Set Non Tarnish, Chunky Stackable Cuban Chain Choker, Trendy Birthstone Vacation Jewelry Gift
10K
▲ 11.1%vs. prior month
$117.5K
latest month
12-month trend
B0DD75D5BR
KELORIS PATH Beaded Gemstone Necklaces for Women | Colorful 16'' Bead Natural Stone Choker, Handmade Summer Jewelry for Beach with 14K Gold Plated Spring Ring Clasp
9K
▼ 10.0%vs. prior month
$174.1K
latest month
12-month trend
B0G1X6BM3S
LILIE&WHITE Resin Chunky Beaded Necklace for Women Minimalistic Modern Statement Necklace Jewelry Accessories
8K
▼ 20.0%vs. prior month
$117.2K
latest month
12-month trend
B07DMP2ZGH
Altitude Boutique 18k Gold Plated Necklace Extenders Delicate Necklace Extender Chain Set for Women 3 Piece Set, Extensions 2", 4", 6" Inches Hypoallergenic in Gold, Rose Gold, or Silver
5K
▼ 16.7%vs. prior month
$50K
latest month
12-month trend
B07QTJ1WWL
PAVOI 14K Gold Plated Cubic Zirconia Cross Necklace for Women | Cross Faith Pendant Necklaces
5K
▼ 16.7%vs. prior month
$69.8K
latest month
12-month trend
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Best Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gokeey is the best-performing necklace brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. WomenGifts follows with 10,000 units (13.0%), ahead of KELORIS PATH on 9,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 50.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.98 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gokeey
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$279.6K
Avg. price
$13.98
B0DX6Q2K5D
$13.98·★4.4·2K revsGokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
Units sold20K
WomenGifts
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$117.5K
Avg. price
$11.98
B0FFTH89XT
$11.98·★4.4·1K revsWomenGifts Layered Gold Necklaces for Women, 14K Gold Sterling Silver Plated Dainty Pendant Necklace Set Non Tarnish, Chunky Stackable Cuban Chain Choker, Trendy Birthstone Vacation Jewelry Gift
Units sold10K
KELORIS PATH
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$174.1K
Avg. price
$17.99
B0DD75D5BR
$17.99·★4.5·379 revsKELORIS PATH Beaded Gemstone Necklaces for Women | Colorful 16'' Bead Natural Stone Choker, Handmade Summer Jewelry for Beach with 14K Gold Plated Spring Ring Clasp
Units sold9K
Trending Necklace Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F2M4CNWH booked 5K units at $15.99, with ▲ 25.0% MoM change. On the growth side, B07QTFTCV2 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2M4CNWH
Tewiky Layered Necklaces for Women 14k Gold Plated Chain Necklace Set
Price
$15.99
Rating
4.5
Reviews
205
Latest month sales
B0F4MXN2DW
Dainty Silver Gold Necklaces for Women Cute Station Choker Simulated Diamond Necklace Simple Layering CZ Necklace Trendy Jewelry Gifts
Price
$9.99
Rating
4.3
Reviews
626
Latest month sales
B07QTFTCV2
PAVOI 14K Gold Plated Crystal Solitaire 1.5 Carat (7.3mm) Cubic Zirconia Dainty Choker Necklace | Gold Necklaces for Women
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.4
Reviews
9.5K
Latest month sales
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