Tongue Rings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tongue Rings sales on Amazon US totaled 18,200 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $165,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 61.0% of revenue, while a typical listing is priced at $9.62. The keyword itself pulled 39,240 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the tongue rings Top 50 moved 191,650 units and $1,716,938 in cumulative sales — an average of 15,971 units and $143,078 per month. Monthly throughput topped out at 19,850 units in June 2026 and dipped to 8,600 in May 2026, leaving the latest reading 52.9% higher than August 2025.
Tongue Rings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.2K
▼ 8.3% MoM
Monthly Revenue 2026/07
$165.6K
▼ 5.9% MoM
Top 10 Market Share 2026/07
65.4%
Tongue Rings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tongue rings listing on Amazon US in July 2026 is ASIN B0F6CFKDP6 (Brand: MS CUTE), which sold 3,000 units at $8.99 apiece — equal to 16.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,900 units and $100,950 in July 2026 — 65.4% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tongue Rings' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F6CFKDP6
5PCS Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Daily
3K
▼ 25.0%vs. prior month
$27K
latest month
12-month trend
B0F87NRRQZ
OUFER Piercing Ball Grabber, 16G 18G Flat Back Earrings Piercing Guide needle Tool, Surgical Steel Internally Threaded Push Pin External Thread Assistant Body Piercing Kit for Ear Nose Lip Tool
2K
▼ 33.3%vs. prior month
$11.6K
latest month
12-month trend
B0BFH6GK18
TKKUY 80PCS Nose Piercing Kit: Stainless Steel Body Piercing Jewelry with 12G, 14G, 16G, 20G Needles for Ear, Nose, Lip, Eyebrow 80PCS Nose Piercing Kit, 12G 14G 16G 20G Needles for Lip Eyebrow
2K
▲ 0.0%vs. prior month
$20.9K
latest month
12-month trend
B081WX6QYQ
Prjndjw 14G Surgical Steel Straight Barbell - Tongue & Nipple Rings for Women & Men - Length 12MM, 14MM, 16MM, 18MM, 22mm - Piercing Jewelry
1K
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
B00KSUQJ0C
CrazyPiercing 110Pcs Wholesale 14g Tongue Ring Barbells Stainless Steel Bar Tongue Rings Assorted Colors for Women Man
900
▲ 12.5%vs. prior month
$9K
latest month
12-month trend
B075B4PV71
Kiokioa 12pc 14G Mix-color Stainless Steel Straight Barbell Tongue Rings Bars Piercing 5/8" Length
800
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tongue Rings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MS CUTE is the best-performing tongue rings brand in July 2026, moving 3,000 units across 1 ASIN for 25.2% of Top 10 volume. OUFER follows with 2,000 units (16.8%), ahead of TKKUY on 2,000 units (16.8%).
Volume is spread across 10 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.94 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MS CUTE
1 ASIN in Top 10
25.2%
Units
3K
Revenue
$27K
Avg. price
$8.99
B0F6CFKDP6
$8.99·★4.5·398 revs5PCS Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Daily
Units sold3K
OUFER
1 ASIN in Top 10
16.8%
Units
2K
Revenue
$11.6K
Avg. price
$5.94
B0F87NRRQZ
$5.94·★4.2·887 revsOUFER Piercing Ball Grabber, 16G 18G Flat Back Earrings Piercing Guide needle Tool, Surgical Steel Internally Threaded Push Pin External Thread Assistant Body Piercing Kit for Ear Nose Lip Tool
Units sold2K
TKKUY
1 ASIN in Top 10
16.8%
Units
2K
Revenue
$20.9K
Avg. price
$9.99
B0BFH6GK18
$9.99·★4.6·1.4K revsTKKUY 80PCS Nose Piercing Kit: Stainless Steel Body Piercing Jewelry with 12G, 14G, 16G, 20G Needles for Ear, Nose, Lip, Eyebrow 80PCS Nose Piercing Kit, 12G 14G 16G 20G Needles for Lip Eyebrow
Units sold2K
Trending Tongue Rings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXJPSTPB leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07Z62WG3N close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXJPSTPB
48PCS 14G Glow in Dark Flexible Acrylic Straight Tongue Barbell 16MM Bar Plastic Colorful Nipple Ring Retainer Tongue Body Piercing Jewelry for Women Men
Price
$8.99
Rating
4.2
Reviews
9
Latest month sales
B07Z62WG3N
Prjndjw Jewelry, 5/8in(16mm) L, 14G Tongue Piercing Barbells Multicolor Surgical Stainless Steel Long Nipple Piercing Barbells Body Jewelry for Women
Price
$9.99
Rating
4.4
Reviews
2.9K
Latest month sales
B0D9B7VGZC
VCMART VCMART 14G Plastic Tongue Rings Plastic Nipple Rings for Surgery Clear Tongue Ring Nipple Piercings Glow in Dark Flexible Acrylic Straight Barbell Piercing Retainer for Work Sports 12/14/16/18MM
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
503
Latest month sales
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