Tumbler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tumbler sales on Amazon US totaled 161,100 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $4,206,877 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 50.2% of revenue, while a typical listing is priced at $30.29. The keyword itself pulled 115,093 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the tumbler Top 50 moved 1,802,150 units and $53,362,722 in cumulative sales — an average of 150,179 units and $4,446,893 per month. Monthly throughput topped out at 316,100 units in December 2025 and dipped to 86,000 in September 2025, leaving the latest reading 24.3% higher than August 2025.
Tumbler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161.1K
▼ 15.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 23.6% MoM
Top 10 Market Share 2026/07
56.5%
Tumbler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tumbler listing on Amazon US in July 2026 is ASIN B0FJN3BTPV (Brand: Owala), which sold 20,000 units at $29.99 apiece — equal to 12.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,111,370 in July 2026 — 56.5% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tumbler' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FJN3BTPV
Owala FreeSip Stainless Steel Water Bottle 24 oz Black Cherry
20K
▲ 100.0%vs. prior month
$599.8K
latest month
12-month trend
B0CP9YB3Q4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
10K
▲ 66.7%vs. prior month
$247.1K
latest month
12-month trend
B0CQVWT2NH
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend
B0FV2CHLV8
Iced Coffee Cups with Lids: Coffee Bar Accessories - Ribbed Glass Tumbler with Straw and Lid 4Pcs - 20oz Leak Proof Tumbler - Reusable Glass Cups and Tumblers with Lid and Straws for To Go Iced Coffee
10K
▲ 25.0%vs. prior month
$171.2K
latest month
12-month trend
B0DF472VMZ
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0D8J37DHP
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Cotton Candy)
9K
▲ 28.6%vs. prior month
$128.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tumbler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Owala is the best-performing tumbler brand in July 2026, moving 42,000 units across 4 ASINs for 46.2% of Top 10 volume. STANLEY follows with 10,000 units (11.0%), ahead of HydroJug on 10,000 units (11.0%).
With 7 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.24 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Owala
4 ASINs in Top 10
46.2%
Units
42K
Revenue
$1.1M
Avg. price
$26.24
B0FJN3BTPV
$29.99·★4.6·134.3K revsOwala FreeSip Stainless Steel Water Bottle 24 oz Black Cherry
Units sold20KB0DF472VMZ
$24.98·★4.6·14.3K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
Units sold10KB0FFTLNC5S
$29.99·★4.6·134.3K revsOwala FreeSip Stainless Steel Water Bottle 24 oz Daybreak
Units sold7KB0DF44GN8Y
$19.99·★4.6·14.3K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Units sold5K
STANLEY
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$247.1K
Avg. price
$31.00
B0CP9YB3Q4
$31.00·★4.7·203.9K revsSTANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
Units sold10K
HydroJug
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$339.9K
Avg. price
$31.99
B0CQVWT2NH
$31.99·★4.6·17.9K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold10K
Trending Tumbler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DF44GN8Y booked 5K units at $19.99, with ▲ 25.0% MoM change. On the growth side, B0CNGY8XGD leads positive momentum with ▲ 328.6% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DF44GN8Y
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Price
$19.99
Rating
4.6
Reviews
14.3K
Latest month sales
B07MV6Z896
SUNWILL Travel Coffee Tumbler 20 oz, Insulated Mug with Lid, Stainless Steel Cup for Outdoor, Powder Coated Navy
Price
$10.99
Rating
4.5
Reviews
28.3K
Latest month sales
B0CNGY8XGD
Owala Tumbler Kids Plastic Water Bottle 15 oz Watermelon | Spill-Resistant Lid | Reusable Straw | Cup-Holder Friendly | BPA, Lead, and Phthalate-Free
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
8.3K
Latest month sales
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