Stanley Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stanley sales on Amazon US totaled 79,800 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $2,598,573 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 48.2% of revenue, while a typical listing is priced at $36.52. The keyword itself pulled 578,142 Amazon queries over the same period (▼ 44.4% MoM).
Zooming out to the 12-month window ending July 2026, the stanley Top 50 moved 686,900 units and $24,076,865 in cumulative sales — an average of 57,242 units and $2,006,405 per month. Monthly throughput topped out at 106,750 units in December 2025 and dipped to 33,350 in May 2026, leaving the latest reading 55.7% higher than August 2025.
Stanley Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
79.8K
▲ 3.9% MoM
Monthly Revenue 2026/07
$2.6M
▲ 6.2% MoM
Top 10 Market Share 2026/07
52.6%
Stanley Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stanley listing on Amazon US in July 2026 is ASIN B085DVNHHK (Brand: Owala), which sold 10,000 units at $27.97 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 42,000 units and $1,252,940 in July 2026 — 52.6% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stanley' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B085DVNHHK
Owala FreeSip Stainless Steel Water Bottle 32 oz Shy Marshmallow
10K
▲ 0.0%vs. prior month
$279.7K
latest month
12-month trend
B0CP9YB3Q4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
10K
▲ 66.7%vs. prior month
$247.1K
latest month
12-month trend
B0DR9ML5X9
STANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Rose Quartz | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
5K
▲ 66.7%vs. prior month
$175K
latest month
12-month trend
B0CRMP3RQT
STANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
4K
▲ 0.0%vs. prior month
$146.2K
latest month
12-month trend
B0DR9PMK1W
STANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Black 2.0 | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
3K
▲ 0.0%vs. prior month
$105K
latest month
12-month trend
B0GNDK84XQ
STANLEY Flowstate Spring Bottle, 20 oz, Rose Quartz | Leakproof Water Bottle with Carry Strap & Flip-Top Locking Lid | Insulated Stainless Steel | Fits Most Cup Holders | BPA-Free
2K
▲ 100.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stanley Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
STANLEY is the best-performing stanley brand in July 2026, moving 32,000 units across 9 ASINs for 76.2% of Top 10 volume. Owala follows with 10,000 units (23.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $32.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STANLEY
9 ASINs in Top 10
76.2%
Units
32K
Revenue
$973.2K
Avg. price
$32.77
B0CP9YB3Q4
$31.00·★4.7·203.9K revsSTANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
Units sold10KB0DR9ML5X9
$35.00·★4.7·73.4K revsSTANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Rose Quartz | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold5KB0CRMP3RQT
$44.98·★4.7·203.9K revsSTANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
Units sold4KB0DR9PMK1W
$35.00·★4.7·73.4K revsSTANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Black 2.0 | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold3KB0GNDK84XQ
$30.00·★4.3·759 revsSTANLEY Flowstate Spring Bottle, 20 oz, Rose Quartz | Leakproof Water Bottle with Carry Strap & Flip-Top Locking Lid | Insulated Stainless Steel | Fits Most Cup Holders | BPA-Free
Units sold2KB0CP9YF9W7
$33.99·★4.7·203.9K revsSTANLEY Quencher H2.0 Flow State Tumbler, 30 oz, Black 2.0 | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
Units sold2KB0DR9PJVS1
$35.00·★4.7·73.4K revsSTANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Lilac | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold2KB0FN3N4TZ3
$20.00·★4.7·73.4K revsSTANLEY IceFlow 2.0 Flip Straw Tumbler, 14 oz, Rose Quartz | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Units sold2KB0H1YJM5W8
$30.00·★4.7·19.7K revsSTANLEY Quencher ProTour Flipstraw Tumbler, 30 oz, Sorbet Garden | Built-In Straw & Handle | Cupholder Compatible for Travel | Leakproof Insulated Stainless Steel Cup | BPA-Free
Units sold2K
Owala
1 ASIN in Top 10
23.8%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B085DVNHHK
$27.97·★4.6·134.1K revsOwala FreeSip Stainless Steel Water Bottle 32 oz Shy Marshmallow
Units sold10K
Trending Stanley Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GNDK84XQ booked 2K units at $30.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GNDK84XQ
STANLEY Flowstate Spring Bottle, 20 oz, Rose Quartz | Leakproof Water Bottle with Carry Strap & Flip-Top Locking Lid | Insulated Stainless Steel | Fits Most Cup Holders | BPA-Free
Price
$30.00
Rating
4.3
Reviews
759
Latest month sales
B0CP9YF9W7
STANLEY Quencher H2.0 Flow State Tumbler, 30 oz, Black 2.0 | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
Price
$33.99
Rating
4.7
Reviews
203.9K
Latest month sales
B0DR9PJVS1
STANLEY IceFlow 2.0 Flip Straw Tumbler, 30 oz, Lilac | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.7
Reviews
73.4K
Latest month sales
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