Tubby Todd Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tubby Todd Sunscreen sales on Amazon US totaled 427,000 units in July 2026 (▼ 45.4% vs. the prior month), generating an estimated $7,786,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 44.6% of revenue, while a typical listing is priced at $19.56. The keyword itself pulled 4,251 Amazon queries over the same period (▼ 59.3% MoM).
Zooming out to the 12-month window ending July 2026, the tubby todd sunscreen Top 50 moved 2,895,750 units and $56,831,713 in cumulative sales — an average of 241,313 units and $4,735,976 per month. Monthly throughput topped out at 782,000 units in June 2026 and dipped to 65,000 in December 2025, leaving the latest reading 131.2% higher than August 2025.
Tubby Todd Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
427K
▼ 45.4% MoM
Monthly Revenue 2026/07
$7.8M
▼ 47.2% MoM
Top 10 Market Share 2026/07
46.8%
Tubby Todd Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tubby todd sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 16.4% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,470,700 in July 2026 — 46.8% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tubby Todd Sunscreen' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B08Y8KLYMB
BLUE LIZARD Sensitive Mineral SPF 50 Spray, Dermatologist-Recommended Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 oz | Dermatologist-Recommended, Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Water-Resistant, Vegan, For Sensitive Skin
20K
▼ 50.0%vs. prior month
$318K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B004CDQ73K
Thinkbaby Baby Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Oz | Water Resistant, reef friendly, zinc oxide mineral SPF 50+ kids sunscreen with broad-spectrum UVA/UVB protection
10K
▼ 66.7%vs. prior month
$129.7K
latest month
12-month trend
B087H5FFGK
Supergoop! PLAY Everyday Lotion - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing, Water & Sweat Resistant
10K
▼ 66.7%vs. prior month
$550.1K
latest month
12-month trend
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Best Tubby Todd Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing tubby todd sunscreen brand in July 2026, moving 110,000 units across 4 ASINs for 55.0% of Top 10 volume. Sun Bum follows with 50,000 units (25.0%), ahead of Roe Wellness on 20,000 units (10.0%).
With 5 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.97 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
4 ASINs in Top 10
55.0%
Units
110K
Revenue
$1.7M
Avg. price
$15.93
B084ZP848Y
$15.48·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
Units sold70KB08Y8KLYMB
$15.83·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral SPF 50 Spray, Dermatologist-Recommended Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 oz | Dermatologist-Recommended, Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Water-Resistant, Vegan, For Sensitive Skin
Units sold20KB08Y8K6CW9
$16.94·★4.5·5K revsBlue Lizard Kids Mineral Sunscreen Spray SPF 50+, Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 fl oz | Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Easy to Apply, Water-Resistant, Dries Clear, Vegan, For Kids
Units sold10KB08Y8KT28V
$15.48·★4.5·5K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Lotion, 100% Mineral, Children’s Sunscreen, Water-Resistant Formula, Paraben-Free, Fragrance-Free, 5 fl oz
Units sold10K
Sun Bum
3 ASINs in Top 10
25.0%
Units
50K
Revenue
$629.3K
Avg. price
$12.97
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB0BSZ5VJMV
$15.94·★4.8·1.8K revsSun Bum Kids SPF 50 Clear Sunscreen Body Spray - 6 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold10KB008XJ7F1W
$10.99·★4.7·7.9K revsBaby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Units sold10K
Roe Wellness
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B0CGT9W5WX
$24.99·★4.0·1.8K revsRoe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
Units sold20K
Trending Tubby Todd Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08Y99RBYN leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07MWJLWZJ close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08Y99RBYN
Badger Mineral Baby Sunscreen Cream, Non Toxic Sunscreen, SPF 40, 2.9 fl oz | 98% Organic, Zinc Oxide, Reef Safe, Pediatrician Tested for Sensitive Skin, Toddler sunscreen, Baby sunblock
Price
$17.99
Rating
4.6
Reviews
2K
Latest month sales
B07MWJLWZJ
Badger Kids Mineral Sunscreen Cream SPF 40, Organic, Non-Toxic, 2.9 fl oz | 98% Organic, Zinc Oxide, Water Resistant, Reef Friendly, Hawaii Approved Sunblock, Kids sunscreen cream
Price
$17.99
Rating
4.7
Reviews
3.7K
Latest month sales
B097CHTCJJ
CeraVe Baby Lotion, Baby Skin Moisturizer with Vitamin E & Niacinamide,16oz | Gently Hydrates Delicate Skin with A Non-Greasy Feel, Free Of Fragrance, Dyes, Paraben & Phthalates
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.8
Reviews
12.9K
Latest month sales
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