Cerave Baby Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Baby Lotion sales on Amazon US totaled 462,000 units in July 2026 (▼ 16.3% vs. the prior month), generating an estimated $7,420,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 55.9% of revenue, while a typical listing is priced at $14.99. The keyword itself pulled 17,850 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the cerave baby lotion Top 50 moved 5,576,850 units and $87,007,824 in cumulative sales — an average of 464,738 units and $7,250,652 per month. Monthly throughput topped out at 552,000 units in June 2026 and dipped to 293,050 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Cerave Baby Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
462K
▼ 16.3% MoM
Monthly Revenue 2026/07
$7.4M
▼ 12.9% MoM
Top 10 Market Share 2026/07
54.1%
Cerave Baby Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave baby lotion listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $17.00 apiece — equal to 15.2% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $4,148,900 in July 2026 — 54.1% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Baby Lotion' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B077TWXCQV
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
30K
▼ 25.0%vs. prior month
$419.7K
latest month
12-month trend
B00D7BZNT2
CeraVe SA Moisturizing Cream, Exfoliates and Softens Rough Skin, 12oz | Skin Care, Smooths Rough Skin with Salicylic Acid, Lactic Acid, Hyaluronic Acid, Niacinamide Fragrance-Free & Allergy Tested
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B00JF3S29Y
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
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Best Cerave Baby Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave baby lotion brand in July 2026, moving 220,000 units across 7 ASINs for 88.0% of Top 10 volume. A+D follows with 10,000 units (4.0%), ahead of Aveeno Baby on 10,000 units (4.0%).
With 4 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.47 to $19.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
7 ASINs in Top 10
88.0%
Units
220K
Revenue
$3.7M
Avg. price
$16.03
B00TTD9BRC
$17.00·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB07RK4HST7
$18.14·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB000YJ2SLG
$14.97·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30KB077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30KB00D7BZNT2
$19.99·★4.7·23.3K revsCeraVe SA Moisturizing Cream, Exfoliates and Softens Rough Skin, 12oz | Skin Care, Smooths Rough Skin with Salicylic Acid, Lactic Acid, Hyaluronic Acid, Niacinamide Fragrance-Free & Allergy Tested
Units sold10KB00JF3S29Y
$8.97·★4.8·15.3K revsCeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Units sold10KB016F3MG2U
$19.12·★4.7·44.3K revsCeraVe Healing Ointment, Hyaluronic Acid Skin Protectant for Dry Skin, 12oz | Barrier Cream, Skin Care for Face & Body, Skin Barrier Repair with Ceramides & Petrolatum, Fragrance Free, Lanolin Free
Units sold10K
A+D
1 ASIN in Top 10
4.0%
Units
10K
Revenue
$144.7K
Avg. price
$14.47
B016I2JUWM
$14.47·★4.8·41K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 16 oz | This baby diaper cream prevents & protects diaper rash, and moisturizes & heals dry skin
Units sold10K
Aveeno Baby
1 ASIN in Top 10
4.0%
Units
10K
Revenue
$179.9K
Avg. price
$19.68
B01HI7VY84
$19.68·★4.7·28K revsAveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Units sold10K
Trending Cerave Baby Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DGKXBD7 booked 10K units at $7.68, with ▲ 0.0% MoM change. On the growth side, B0DT7LTKNX leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01C8BR0CO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DGKXBD7
Johnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
Price
$7.68
Rating
4.7
Reviews
25.1K
Latest month sales
B0DT7LTKNX
CeraVe Baby Eczema Relief Cream with 1% Colloidal Oatmeal & Vitamin E, 5oz | Baby Eczema Cream with Ceramides Helps Soothe and Calm Itchy Skin, Fragrance-Free, Developed with Pediatric Dermatologist
Price
$10.88
Rating
4.7
Reviews
887
Latest month sales
B01C8BR0CO
Aveeno Baby Calming Comfort Bath & Body Lotion Set, 2 Items | Soothing Baby Wash & Body Lotion, Lavender & Vanilla Scent, Formulated with Oat Extract, Helps Calm Baby Before Bedtime
Unlock to view ASIN details and product titles
Price
$18.12
Rating
4.8
Reviews
10.9K
Latest month sales
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