Splenda Packets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Splenda Packets sales on Amazon US totaled 223,800 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $2,635,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 50.7% of revenue, while a typical listing is priced at $12.49. The keyword itself pulled 38,236 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the splenda packets Top 50 moved 2,513,100 units and $31,031,950 in cumulative sales — an average of 209,425 units and $2,585,996 per month. Monthly throughput topped out at 231,700 units in June 2026 and dipped to 135,600 in May 2026, leaving the latest reading 17.4% higher than August 2025.
Splenda Packets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.8K
▼ 3.4% MoM
Monthly Revenue 2026/07
$2.6M
▼ 7.2% MoM
Top 10 Market Share 2026/07
53.6%
Splenda Packets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold splenda packets listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $1,335,300 in July 2026 — 53.6% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Splenda Packets' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B0BLBJL2D4
SPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
20K
▲ 0.0%vs. prior month
$353.8K
latest month
12-month trend
B000VDUHFO
Sweet'N Low Zero Calorie Sweetener Packets, 100 Ct | Kosher & Gluten Free, Low Glycemic Index, Individual Tea and Coffee Sweetener Packets
10K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0010XVRXK
SPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
10K
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B001CT0ALC
Equal 0 Calorie Sweetener, Aspartame and Acesulfame-K Sweetener Packets, Zero Calorie Sugar Alternative, Erythritol Free, 800 Ct (Pack of 1)
10K
▲ 0.0%vs. prior month
$127.8K
latest month
12-month trend
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Splenda Packets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPLENDA is the best-performing splenda packets brand in July 2026, moving 50,000 units across 4 ASINs for 41.7% of Top 10 volume. IN THE RAW follows with 20,000 units (16.7%), ahead of Truvia on 20,000 units (16.7%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.53 to $12.51, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPLENDA
4 ASINs in Top 10
41.7%
Units
50K
Revenue
$602.5K
Avg. price
$10.55
B0BLBJL2D4
$17.61·★4.8·32.4K revsSPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
Units sold20KB0010XVRXK
$4.52·★4.8·12.1K revsSPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
Units sold10KB0058V22TI
$12.68·★4.8·9.4K revsSPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute, Resealable Twin Pack Bags, 25.22 Ounce (Each Pouch: 12.61 oz)
Units sold10KB005IHUYVA
$7.38·★4.8·10.5K revsSPLENDA Zero Calorie Sweetener, 200 Count Packets
Units sold10K
IN THE RAW
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$174.6K
Avg. price
$9.53
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20K
Truvia
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$254.5K
Avg. price
$12.51
B004LSGEXY
$5.83·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
Units sold10K
Trending Splenda Packets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D1CT1BBC leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07LGTRZ8P close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
B07LGTRZ8P
SPLENDA Sugar Free Sweet Cream Coffee Creamer, 32 Fl Oz
Price
$6.49
Rating
3.9
Reviews
9.5K
Latest month sales
B08F37D77H
SPLENDA Single Serve Coffee Creamer Cups, Sugar Free French Vanilla, 180 Count
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.0
Reviews
2.3K
Latest month sales
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