Trouble Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trouble sales on Amazon US totaled 63,300 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $1,040,012 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.7% of unit volume and 81.4% of revenue, while a typical listing is priced at $18.78. The keyword itself pulled 16,628 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the trouble Top 50 moved 1,152,350 units and $17,438,151 in cumulative sales — an average of 96,029 units and $1,453,179 per month. Monthly throughput topped out at 299,400 units in November 2025 and dipped to 27,550 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Trouble Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.3K
▼ 6.8% MoM
Monthly Revenue 2026/07
$1M
▼ 11.0% MoM
Top 10 Market Share 2026/07
83.7%
Trouble Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trouble listing on Amazon US in July 2026 is ASIN B00D7OAOYI (Brand: Hasbro), which sold 10,000 units at $9.84 apiece — equal to 15.8% of every unit tracked in this report.
The Top 10 ASINs account for 53,000 units and $846,910 in July 2026 — 83.7% of unit volume and 81.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trouble' on Amazon
July 2026
Is 83.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B076HK9H7Z
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B0DYK1ZH2D
CATAN Board Game (6th Edition) Trade, Build & Settle in the Classic Strategy Game for Family, Kids & Adults, Ages 10+, 3-4 Players, 60-90 Min Playtime
7K
▼ 30.0%vs. prior month
$282.4K
latest month
12-month trend
B0GMJQPMSQ
OK Play: Ultimate Travel Tile Game | Learn to Play in 10 Seconds | Waterproof & Indestructible | Perfect for Kids and Adults
4K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B00000IWGQ
Hasbro Gaming Hi Ho Cherry-O Board Game for 2 to 4 Players Kids Ages 3 and Up (Amazon Exclusive)
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Trouble Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing trouble brand in July 2026, moving 18,000 units across 4 ASINs for 34.0% of Top 10 volume. Hasbro follows with 10,000 units (18.9%), ahead of Regal Games on 10,000 units (18.9%).
With 7 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $14.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
4 ASINs in Top 10
34.0%
Units
18K
Revenue
$207.8K
Avg. price
$14.24
B076HK9H7Z
$8.98·★4.8·34.4K revsSorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
Units sold10KB00000IWGQ
$11.99·★4.8·11.6K revsHasbro Gaming Hi Ho Cherry-O Board Game for 2 to 4 Players Kids Ages 3 and Up (Amazon Exclusive)
Units sold3KB08TPM1TLR
$10.99·★4.6·5.4K revsHasbro Gaming Cootie Mixing and Matching Bug-Building Game | 2-4 Players | Easy Preschool Board Games | Easter Basket Gifts for Boys and Girls| Ages 3+
Units sold3KB013TO5PDU
$24.99·★4.8·8.8K revsHasbro Gaming Retro Series Clue 1986 Edition Board Game, Classic Mystery Game for Kids, Family Board Games for 3-6 Players, Ages 8+ (Amazon Exclusive)
Units sold2K
Hasbro
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B00D7OAOYI
$9.84·★4.7·40.3K revsHasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
Units sold10K
Regal Games
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$127K
Avg. price
$12.99
B07JQ5W878
$12.99·★4.8·16.3K revsRegal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
Units sold10K
Trending Trouble Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FHHRMP66 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0CKWRHW2B close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHHRMP66
Who is It? - Classic Family Guessing Board Game for Kids & Adults, Fun Puzzle Game for Travel, Parties & Game Night
Price
$16.50
Rating
4.0
Reviews
122
Latest month sales
B0CKWRHW2B
Derma Trouble Clear Toner Pads, 60ct, LHA, PHA, Salicylic | Korean Exfoliating Pads, Pore Care, Blackheads, Whiteheads & Bumpy Skin, Glowing Skin K-Beauty
Price
$5.14
Rating
4.5
Reviews
33
Latest month sales
![Female Trouble (The Criterion Collection) [Blu-ray]](https://m.media-amazon.com/images/I/81rg9G0EoqL._AC_UY512_.jpg)
B07BF2PQTL
Female Trouble (The Criterion Collection) [Blu-ray]
Unlock to view ASIN details and product titles
Price
$32.28
Rating
4.8
Reviews
553
Latest month sales
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