Old Maid Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Old Maid Card Game sales on Amazon US totaled 149,300 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $1,884,072 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 63.3% of revenue, while a typical listing is priced at $13.21. The keyword itself pulled 12,766 Amazon queries over the same period (▼ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the old maid card game Top 50 moved 2,339,800 units and $29,906,506 in cumulative sales — an average of 194,983 units and $2,492,209 per month. Monthly throughput topped out at 637,000 units in December 2025 and dipped to 60,400 in May 2026, leaving the latest reading 34.7% higher than August 2025.
Old Maid Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.3K
▼ 14.0% MoM
Monthly Revenue 2026/07
$1.9M
▼ 14.6% MoM
Top 10 Market Share 2026/07
64.3%
Old Maid Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold old maid card game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.19 apiece — equal to 20.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $1,193,360 in July 2026 — 64.3% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Old Maid Card Game' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B08VFGZRR6
Five Crowns Collectible Tin – Card Game for Kids and Adults, Family Game Night, The Game isn’t Over Until the Kings Go Wild, 5 Suited Rummy Style Card Game, 1-7 Players, Ages 8+
7K
▼ 12.5%vs. prior month
$101.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Old Maid Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing old maid card game brand in July 2026, moving 30,000 units across 1 ASIN for 31.3% of Top 10 volume. PlayMonster follows with 24,000 units (25.0%), ahead of Hasbro Gaming on 16,000 units (16.7%).
With 6 brands splitting the Top 10 and 72.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $17.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
31.3%
Units
30K
Revenue
$340.8K
Avg. price
$11.19
B07P6MZPK3
$11.19·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
PlayMonster
4 ASINs in Top 10
25.0%
Units
24K
Revenue
$265.7K
Avg. price
$10.98
B00000IV35
$9.99·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10KB08VFGZRR6
$15.95·★4.8·4.3K revsFive Crowns Collectible Tin – Card Game for Kids and Adults, Family Game Night, The Game isn’t Over Until the Kings Go Wild, 5 Suited Rummy Style Card Game, 1-7 Players, Ages 8+
Units sold7KB003BLQG8K
$9.99·★4.6·7.2K revsSpoons in a Case Playing Card Games for Kids Deck of Cards Fun Family Games | Deck of Cards, Spoons Game, Multi-Player, Case Inc, Spoons Inc, Game Night, Travel Game
Units sold4KB004W8P5A6
$7.99·★4.8·4.4K revsFarkle Dice Game, Family Game Night, Travel Games, Family Games, 8+ | Family Game Night, Travel Games, Screen-Free, Travel Game, Holiday Game
Units sold3K
Hasbro Gaming
2 ASINs in Top 10
16.7%
Units
16K
Revenue
$239.1K
Avg. price
$17.11
B00000DMF5
$14.22·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
Trending Old Maid Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09N7W8DW5 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B07P6MZPK3 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09N7W8DW5
Regal Games 2 Pack Card Holders for Playing Cards - Kids Card Holder with Plastic Paddles - Ideal for Family Fun Game Night and Travel (Ages 3+)
Price
$6.99
Rating
4.8
Reviews
1.2K
Latest month sales
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Price
$11.19
Rating
4.8
Reviews
60.8K
Latest month sales
B0GXC2R2Z2
Bicycle Trash Card Game Number Sequencing for Kids & Adults Ages 6+ | Flip and swap 1-10 grid, Wild Trash Cans, Steal cards, Raccoon end-turn cards, Re-sealable bag
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.9
Reviews
14
Latest month sales
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