Phase 10 Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Phase 10 Card Game sales on Amazon US totaled 252,100 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $3,248,502 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 46.0% of revenue, while a typical listing is priced at $15.22. The keyword itself pulled 34,726 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the phase 10 card game Top 50 moved 3,551,950 units and $46,633,255 in cumulative sales — an average of 295,996 units and $3,886,105 per month. Monthly throughput topped out at 854,800 units in December 2025 and dipped to 98,400 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Phase 10 Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
252.1K
▼ 2.2% MoM
Monthly Revenue 2026/07
$3.2M
▼ 1.7% MoM
Top 10 Market Share 2026/07
55.1%
Phase 10 Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold phase 10 card game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 11.9% of every unit tracked in this report.
The Top 10 ASINs account for 139,000 units and $1,494,930 in July 2026 — 55.1% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Phase 10 Card Game' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
10K
▲ 11.1%vs. prior month
$88.8K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
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Best Phase 10 Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing phase 10 card game brand in July 2026, moving 30,000 units across 1 ASIN for 21.6% of Top 10 volume. USAOPOLY follows with 30,000 units (21.6%), ahead of PlayMonster on 10,000 units (7.2%).
Volume is spread across 10 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $11.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
21.6%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
USAOPOLY
1 ASIN in Top 10
21.6%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30K
PlayMonster
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$99.9K
Avg. price
$8.49
B00000IV35
$8.49·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Trending Phase 10 Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00TLEMRKM booked 10K units at $8.88, with ▲ 11.1% MoM change. On the growth side, B0GL4FQXXC leads positive momentum with ▲ 3900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
Price
$8.88
Rating
4.8
Reviews
40.5K
Latest month sales
B0D6WB39QC
Jumbo Hitster - The Music Fun Party Quiz Card Game, 2-10 Players - 300 Plus Iconic Music Hits - Great for Adult and Family Game Night
Price
$19.82
Rating
4.8
Reviews
1.8K
Latest month sales
B0GL4FQXXC
Throw Hands Rock Paper Scissors Card Game – The Absurdly Fast and Chaotic Party Game for 2 to 8 Players – 60 Second Game for Friends, Families, and Game Night – Ages 7+
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
76
Latest month sales
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