Tree Hut Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tree Hut sales on Amazon US totaled 467,900 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $5,820,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 58.9% of revenue, while a typical listing is priced at $11.98. The keyword itself pulled 82,783 Amazon queries over the same period (▼ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the tree hut Top 50 moved 5,695,500 units and $74,150,091 in cumulative sales — an average of 474,625 units and $6,179,174 per month. Monthly throughput topped out at 757,100 units in December 2025 and dipped to 245,000 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Tree Hut Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
467.9K
▼ 19.7% MoM
Monthly Revenue 2026/07
$5.8M
▼ 28.0% MoM
Top 10 Market Share 2026/07
57.7%
Tree Hut Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tree hut listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.12 apiece — equal to 21.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $3,427,600 in July 2026 — 57.7% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tree Hut' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B0B3SCM1L6
Tower 28 SOS Daily Rescue Soothing Hypochlorous Acid Spray for Face (1 oz) | Hypochlorous Acid Face Mist to Calm & Purify Sensitive Skin, On-the-Go Toner & Facial Cleanser Spray, Skin Care Essential
20K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B07PR467S5
Tree Hut Body Scrub, Coco Colada, 18 Oz | Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types
10K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tree Hut Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing tree hut brand in July 2026, moving 110,000 units across 2 ASINs for 40.7% of Top 10 volume. SimplyVital follows with 50,000 units (18.5%), ahead of Hawaiian Tropic on 30,000 units (11.1%).
With 8 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.55 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
2 ASINs in Top 10
40.7%
Units
110K
Revenue
$1M
Avg. price
$9.55
B08KT2Z93D
$9.12·★4.7·73.7K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0CRRX3ZMS
$9.98·★4.7·22.5K revseos Cashmere Body Wash – Strawberry Dreams, Moisturizing Body Wash, Creamy Gel Formula, with Shea Butter, Glycerin, Vitamin E, pH Balanced, Sensitive Skin, Vegan, 16 fl oz
Units sold10K
SimplyVital
1 ASIN in Top 10
18.5%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Hawaiian Tropic
1 ASIN in Top 10
11.1%
Units
30K
Revenue
$329.1K
Avg. price
$10.97
B07BH4DD2M
$10.97·★4.5·15.5K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
Trending Tree Hut Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CRRX3ZMS booked 10K units at $9.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRRX3ZMS
eos Cashmere Body Wash – Strawberry Dreams, Moisturizing Body Wash, Creamy Gel Formula, with Shea Butter, Glycerin, Vitamin E, pH Balanced, Sensitive Skin, Vegan, 16 fl oz
Price
$9.98
Rating
4.7
Reviews
22.5K
Latest month sales
B0CYCFRZKD
grace & stella Under Eye Patches Eye Masks for Puffy Eyes and Dark Circles | Gifts for Women, Bridesmaids, Birthdays, Bachelorette Party, Self Care Gifts for Women - Vegan Cruelty-Free (12 Pairs)
Price
$18.95
Rating
4.4
Reviews
48.9K
Latest month sales
B0DHRQXYCH
e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.6
Reviews
5.2K
Latest month sales
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