Body Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Scrub sales on Amazon US totaled 584,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $8,002,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 59.3% of revenue, while a typical listing is priced at $12.90. The keyword itself pulled 346,770 Amazon queries over the same period (▲ 23.3% MoM).
Zooming out to the 12-month window ending July 2026, the body scrub Top 50 moved 5,426,400 units and $67,786,233 in cumulative sales — an average of 452,200 units and $5,648,853 per month. Monthly throughput topped out at 626,600 units in June 2026 and dipped to 289,100 in May 2026, leaving the latest reading 62.0% higher than August 2025.
Body Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
584K
▼ 6.8% MoM
Monthly Revenue 2026/07
$8M
▼ 5.8% MoM
Top 10 Market Share 2026/07
53.1%
Body Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body scrub listing on Amazon US in July 2026 is ASIN B07BRDVQ4B (Brand: AmLactin), which sold 50,000 units at $14.99 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 310,000 units and $4,745,000 in July 2026 — 53.1% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Scrub' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FLCP2X8L
Dr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps, Dark Spots, Uneven Skin Tone, Dead Skin, Korean Skin Care
40K
▲ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B0B1PFCGZ8
Naturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
30K
▲ 0.0%vs. prior month
$445.5K
latest month
12-month trend
B077TWXCQV
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
30K
▼ 25.0%vs. prior month
$419.7K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
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Best Body Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AmLactin is the best-performing body scrub brand in July 2026, moving 50,000 units across 1 ASIN for 16.1% of Top 10 volume. VALITIC follows with 50,000 units (16.1%), ahead of Dr.Melaxin on 40,000 units (12.9%).
Volume is spread across 10 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $27.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AmLactin
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$798.5K
Avg. price
$14.99
B07BRDVQ4B
$14.99·★4.4·36.8K revsAmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz
Units sold50K
VALITIC
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Dr.Melaxin
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$1.1M
Avg. price
$27.90
B0FLCP2X8L
$27.90·★4.3·3.8K revsDr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps, Dark Spots, Uneven Skin Tone, Dead Skin, Korean Skin Care
Units sold40K
Trending Body Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FL483NZ2 leads positive momentum with ▲ 566.7% MoM growth on 4K units, with B0BQCPJ95D close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FL483NZ2
Dove Sugar Body Scrub Coconut & Lychee For Exfoliated & Hydrated skin 15 oz | For dull, rough skin, Helps exfoliate and hydrate, With pure cane sugar, For shower self-care, Plant Milk Collection
Price
$14.85
Rating
4.4
Reviews
85
Latest month sales
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Price
$13.29
Rating
4.7
Reviews
1.3K
Latest month sales
B0FPPRT165
Kitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.3
Reviews
1.6K
Latest month sales
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