Kpop Demon Hunters Dolls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kpop Demon Hunters Dolls sales on Amazon US totaled 139,200 units in July 2026 (▲ 112.8% vs. the prior month), generating an estimated $3,333,988 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 61.5% of revenue, while a typical listing is priced at $20.50. The keyword itself pulled 87,754 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the kpop demon hunters dolls Top 50 moved 419,100 units and $8,901,606 in cumulative sales — an average of 34,925 units and $741,801 per month. Monthly throughput topped out at 139,200 units in July 2026 and dipped to 10,200 in August 2025, leaving the latest reading 1264.7% higher than August 2025.
Kpop Demon Hunters Dolls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.2K
▲ 112.8% MoM
Monthly Revenue 2026/07
$3.3M
▲ 166.6% MoM
Top 10 Market Share 2026/07
56.0%
Kpop Demon Hunters Dolls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kpop demon hunters dolls listing on Amazon US in July 2026 is ASIN B0FWS575R9 (Brand: KPop Demon Hunters), which sold 10,000 units at $15.19 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $2,049,250 in July 2026 — 56.0% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kpop Demon Hunters Dolls' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FWS575R9
KPop Demon Hunters KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls, 25oz Leak Proof with Straw Lid, Gifts for Girls
10K
▲ 0.0%vs. prior month
$157.6K
latest month
12-month trend
B0GC8W5HHN
Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
10K
vs. prior month
$267.3K
latest month
12-month trend
B0GCBV5MZT
Mattel Games Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
10K
vs. prior month
$269.8K
latest month
12-month trend
B0GCC4HQRP
Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable Joints, Inspired by the Movie
9K
vs. prior month
$295.4K
latest month
12-month trend
B0GCCHQ77Z
Mattel Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
9K
vs. prior month
$242.8K
latest month
12-month trend
B0GH2KKKR6
Crayola Kpop Demon Hunters Art Case (40+pcs), Coloring & Sticker Craft Kit | Arts & Crafts Kit, Holiday, Birthday Gift for Kids & Teens, Screen Free Travel Activity Set, Kpop Demon Hunters Toys, Ages 8+
7K
▲ 0.0%vs. prior month
$174.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kpop Demon Hunters Dolls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing kpop demon hunters dolls brand in July 2026, moving 28,000 units across 3 ASINs for 35.9% of Top 10 volume. Mattel Games follows with 15,000 units (19.2%), ahead of KPop Demon Hunters on 10,000 units (12.8%).
With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.19 to $29.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
3 ASINs in Top 10
35.9%
Units
28K
Revenue
$805.5K
Avg. price
$28.64
B0GC8W5HHN
$26.97·★4.7·199 revsMattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
Units sold10KB0GCC4HQRP
$31.98·★4.4·163 revsMattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable Joints, Inspired by the Movie
Units sold9KB0GCCHQ77Z
$26.97·★4.8·165 revsMattel Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
Units sold9K
Mattel Games
2 ASINs in Top 10
19.2%
Units
15K
Revenue
$434.6K
Avg. price
$29.48
B0GCBV5MZT
$26.98·★4.7·220 revsMattel Games Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessory, Inspired by the Movie
Units sold10KB0GC8THCC8
$31.98·★4.6·106 revsMattel Kpop Demon Hunters HUNTR/X Mira “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable Joints, Inspired by the Movie
Units sold5K
KPop Demon Hunters
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$157.6K
Avg. price
$15.19
B0FWS575R9
$15.19·★4.2·1K revsKPop Demon Hunters KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls, 25oz Leak Proof with Straw Lid, Gifts for Girls
Units sold10K
Trending Kpop Demon Hunters Dolls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GZ4ZGKWV leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0G6QS6P92 close behind at ▲ 400.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ4ZGKWV
Horizon Group USA Horizon Group USA Sticker Book, Kpop Demon Hunters, 1500+ Stickers | Individual Sheets of Stickers in Large and Small Sizes, Kids Stationery Notebooks, Journals, Scrapbooking, Craft, Party Favor
Price
$5.99
Rating
4.8
Reviews
6.6K
Latest month sales
B0G6QS6P92
AI ACCESSORY INNOVATIONS K-Pop Demon Hunters Huntrix 16” Backpack for Girls, Featuring Rumi, Zoey, Mira, Rubber Molded Bag Charm, Huntrix
Price
$42.99
Rating
4.8
Reviews
198
Latest month sales
B0G36T2LK2
Squishmallows Squishmallows Original Kpop Demon Hunters 8in Rumi Plush - Official Jazwares Plush (Little)
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
140
Latest month sales
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