Ghost In The Shell Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Lionsgate is the best-performing ghost in the shell brand in July 2026, moving 2,050 units across 6 ASINs for 67.2% of Top 10 volume. Funimation follows with 500 units (16.4%), ahead of Crunchyroll on 400 units (13.1%).

With 4 brands splitting the Top 10 and 96.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.98 to $29.56, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00L6AW2MC booked 100 units at $9.99. On the growth side, B01NBHMO5B leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B01MXTRQHU close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.