Toy Box For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Box For Girls sales on Amazon US totaled 119,500 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $3,547,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 53.8% of revenue, while a typical listing is priced at $32.64. The keyword itself pulled 26,691 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the toy box for girls Top 50 moved 1,584,950 units and $47,938,181 in cumulative sales — an average of 132,079 units and $3,994,848 per month. Monthly throughput topped out at 311,800 units in December 2025 and dipped to 55,500 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Toy Box For Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.5K
▼ 4.8% MoM
Monthly Revenue 2026/07
$3.5M
▼ 8.4% MoM
Top 10 Market Share 2026/07
56.9%
Toy Box For Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy box for girls listing on Amazon US in July 2026 is ASIN B00NHQF6MG (Brand: LEGO), which sold 10,000 units at $33.49 apiece — equal to 8.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $1,907,180 in July 2026 — 56.9% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Box For Girls' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NHQF6MG
LEGO Classic Large Creative Brick Box 10698 | Building Toys for Boys & Girls, Ages 4-99, Develops Fine Motor Skills, W/ Storage Bin, 790 Pieces, Gift for Birthdays
10K
▲ 0.0%vs. prior month
$334.9K
latest month
12-month trend
B095LT69HN
Hollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-Toxic, Storage Case with Mirror, Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old (Rose)
9K
▲ 0.0%vs. prior month
$193.4K
latest month
12-month trend
B01B1V10KA
Melissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
8K
▲ 0.0%vs. prior month
$283.8K
latest month
12-month trend
B0BGN2HQHH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
7K
▼ 12.5%vs. prior month
$173.9K
latest month
12-month trend
B0DNDQY4V5
Woodure Stuffed Animal Storage & Organizer, Wooden Cute Zoo Toy Holder for Toddler Rooms, Playrooms & Bedrooms
7K
▼ 22.2%vs. prior month
$276.3K
latest month
12-month trend
B0GH2KKKR6
Crayola Kpop Demon Hunters Art Case (40+pcs), Coloring & Sticker Craft Kit | Arts & Crafts Kit, Holiday, Birthday Gift for Kids & Teens, Screen Free Travel Activity Set, Kpop Demon Hunters Toys, Ages 8+
7K
▲ 0.0%vs. prior month
$174.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Box For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Melissa & Doug is the best-performing toy box for girls brand in July 2026, moving 12,000 units across 2 ASINs for 17.6% of Top 10 volume. LEGO follows with 10,000 units (14.7%), ahead of Hollyhi on 9,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 45.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.99 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Melissa & Doug
2 ASINs in Top 10
17.6%
Units
12K
Revenue
$398.2K
Avg. price
$23.99
B01B1V10KA
$35.99·★4.9·18.6K revsMelissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
Units sold8KB00P2SL9YG
$11.99·★4.7·12.2K revsMelissa & Doug Disney Minnie Mouse Dress-Up Puzzle, 18 Pieces Mix and Match Outfits, Sorting & Matching Toy with Storage Case, Educational Puzzle for Toddlers Ages 3+ | 19 Pieces, Minnie Mouse Fashion Puzzle, 18 Outfits, Wooden Storage Box, Skill Building Matching Play, Preschool Toys, Ages 3+
Units sold4K
LEGO
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$334.9K
Avg. price
$33.49
B00NHQF6MG
$33.49·★4.8·32.3K revsLEGO Classic Large Creative Brick Box 10698 | Building Toys for Boys & Girls, Ages 4-99, Develops Fine Motor Skills, W/ Storage Bin, 790 Pieces, Gift for Birthdays
Units sold10K
Hollyhi
1 ASIN in Top 10
13.2%
Units
9K
Revenue
$193.4K
Avg. price
$22.99
B095LT69HN
$22.99·★4.6·15.5K revsHollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-Toxic, Storage Case with Mirror, Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old (Rose)
Units sold9K
Trending Toy Box For Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B6FTH2HD booked 5K units at $25.99, with ▲ 25.0% MoM change. On the growth side, B076X3XPFP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07MCBMZ6T close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B6FTH2HD
HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6
Price
$25.99
Rating
4.7
Reviews
2.7K
Latest month sales
B076X3XPFP
Sorbus 11 Inch Fabric Storage Cubes - Sturdy Collapsible Bins With Handle - 6 Foldable Baskets for Organizing Clothes, Toys, Books - Multi Colored Storage Baskets for Shelves, Kids Room, Closets
Price
$24.99
Rating
4.7
Reviews
6.3K
Latest month sales
B07MCBMZ6T
Hamm Piggy Bank Cute Pink Pig Money Box Plastic Saving Coin Box with Color Package Money Bank Great Gift Toy for Kid Children Girls Boys
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.8
Reviews
1.8K
Latest month sales
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