Toddler Beds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Beds sales on Amazon US totaled 44,150 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $3,472,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 66.6% of revenue, while a typical listing is priced at $89.04. The keyword itself pulled 27,895 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the toddler beds Top 50 moved 442,350 units and $33,498,371 in cumulative sales — an average of 36,863 units and $2,791,531 per month. Monthly throughput topped out at 44,150 units in July 2026 and dipped to 22,550 in May 2026, leaving the latest reading 29.9% higher than August 2025.
Toddler Beds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.1K
▲ 1.4% MoM
Monthly Revenue 2026/07
$3.5M
▲ 1.4% MoM
Top 10 Market Share 2026/07
72.5%
Toddler Beds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler beds listing on Amazon US in July 2026 is ASIN B010S7VZI0 (Brand: Graco), which sold 9,000 units at $99.97 apiece — equal to 20.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $2,311,230 in July 2026 — 72.5% of unit volume and 66.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Beds' on Amazon
July 2026
Is 72.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
B0FFSH3C96
Foldable Bed Rail for Toddlers, 71in Reinforced Carbon Steel Frame&Connectors, Breathable Cationic Fabric - Safety Toddler Bed Rails for Queen, King, Twin, Full, No-Tool Setup.
6K
▲ 50.0%vs. prior month
$291.6K
latest month
12-month trend
B0BLK39GTG
Letmxiu Premium Crib & Toddler Mattress,100% Knitted Fabric, Premium Fleece Surface-Hypoallergenic, 5" Thick Firm Soft Crib Mattress, Non-Toxic - Fits Standard Cribs & Toddler Beds
5K
▲ 0.0%vs. prior month
$347.2K
latest month
12-month trend
B01DTBFB5U
Hiccapop 2-Pack, Foam Bed Bumper for Toddlers, Foam Bed Rail for Toddlers
4K
▲ 0.0%vs. prior month
$218.9K
latest month
12-month trend
B07NDPC82Y
Hiccapop Inflatable Toddler Travel Bed with Safety Bumpers 4-Sided, Grey
2K
▼ 33.3%vs. prior month
$178.5K
latest month
12-month trend
B0D5GQVKNP
UPGOGO Folding Bed Rail for Toddlers, Grey, 71" L x 23.6" H | U-shaped base，Reinforced Anchors, Built-in Sponge , Secure lock
2K
▲ 0.0%vs. prior month
$92.1K
latest month
12-month trend
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Best Toddler Beds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Graco is the best-performing toddler beds brand in July 2026, moving 9,000 units across 1 ASIN for 28.1% of Top 10 volume. GrowthFun follows with 6,000 units (18.8%), ahead of Hiccapop on 6,000 units (18.8%).
With 7 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.99 to $99.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Graco
1 ASIN in Top 10
28.1%
Units
9K
Revenue
$899.7K
Avg. price
$99.97
B010S7VZI0
$99.97·★4.8·51.2K revsGraco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
Units sold9K
GrowthFun
1 ASIN in Top 10
18.8%
Units
6K
Revenue
$291.6K
Avg. price
$49.99
B0FFSH3C96
$49.99·★4.2·945 revsFoldable Bed Rail for Toddlers, 71in Reinforced Carbon Steel Frame&Connectors, Breathable Cationic Fabric - Safety Toddler Bed Rails for Queen, King, Twin, Full, No-Tool Setup.
Units sold6K
Hiccapop
2 ASINs in Top 10
18.8%
Units
6K
Revenue
$397.4K
Avg. price
$72.49
B01DTBFB5U
$54.99·★4.6·20.1K revsHiccapop 2-Pack, Foam Bed Bumper for Toddlers, Foam Bed Rail for Toddlers
Units sold4KB07NDPC82Y
$89.99·★4.8·14.1K revsHiccapop Inflatable Toddler Travel Bed with Safety Bumpers 4-Sided, Grey
Units sold2K
Trending Toddler Beds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00OGOWPFY booked 1K units at $69.99, with ▲ 150.0% MoM change. On the growth side, B0FJS8XTFL leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0G5YXRMRZ close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OGOWPFY
Delta Children Canton Toddler Bed, White
Price
$69.99
Rating
4.7
Reviews
3.1K
Latest month sales
B0FJS8XTFL
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, Baltic Amber | Converts to Toddler, Day & Full Size Bed, GREENGUARD Gold & BSA Verified, Straight Slat Rail, 3 Mattress Heights, 50 Lb Limit
Price
$99.99
Rating
4.4
Reviews
9.3K
Latest month sales
B0G5YXRMRZ
Low Loft Bed Twin Size with 7 Storage Drawers, Desk and LED Lights, Heavy Duty Metal Kids Loft Bed with 13.8" H Safety Guardrail, Anti-Collision Pad, Private Play Curtain, Under-Bed Play Space - Black
Unlock to view ASIN details and product titles
Price
$214.94
Rating
4.1
Reviews
159
Latest month sales
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