Toddler Bed Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Bed sales on Amazon US totaled 52,050 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $4,494,787 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 67.8% of revenue, while a typical listing is priced at $95.50. The keyword itself pulled 491,251 Amazon queries over the same period (▲ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the toddler bed Top 50 moved 521,150 units and $43,127,407 in cumulative sales — an average of 43,429 units and $3,593,951 per month. Monthly throughput topped out at 54,900 units in June 2026 and dipped to 26,250 in May 2026, leaving the latest reading 40.3% higher than August 2025.
Toddler Bed Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52K
▼ 5.2% MoM
Monthly Revenue 2026/07
$4.5M
▼ 4.9% MoM
Top 10 Market Share 2026/07
71.1%
Toddler Bed Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler bed listing on Amazon US in July 2026 is ASIN B010S7VZI0 (Brand: Graco), which sold 9,000 units at $99.97 apiece — equal to 17.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $3,045,280 in July 2026 — 71.1% of unit volume and 67.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Bed' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
B0FFSH3C96
Foldable Bed Rail for Toddlers, 71in Reinforced Carbon Steel Frame&Connectors, Breathable Cationic Fabric - Safety Toddler Bed Rails for Queen, King, Twin, Full, No-Tool Setup.
6K
▲ 50.0%vs. prior month
$291.6K
latest month
12-month trend
B0DKT8N498
EGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
6K
▼ 33.3%vs. prior month
$569.9K
latest month
12-month trend
B0BLK39GTG
Letmxiu Premium Crib & Toddler Mattress,100% Knitted Fabric, Premium Fleece Surface-Hypoallergenic, 5" Thick Firm Soft Crib Mattress, Non-Toxic - Fits Standard Cribs & Toddler Beds
5K
▲ 0.0%vs. prior month
$347.2K
latest month
12-month trend
B01DTBFB5U
Hiccapop 2-Pack, Foam Bed Bumper for Toddlers, Foam Bed Rail for Toddlers
4K
▲ 0.0%vs. prior month
$218.9K
latest month
12-month trend
B00EANJX5Q
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib, GREENGUARD Gold | BSA Verified, ASTM & CPSC Tested, 3-Position Mattress Support, Converts to Toddler, Day and Full Size Bed, 50 Lb, White
2K
▲ 0.0%vs. prior month
$217.6K
latest month
12-month trend
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Best Toddler Bed Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Graco is the best-performing toddler bed brand in July 2026, moving 10,000 units across 2 ASINs for 27.0% of Top 10 volume. GrowthFun follows with 6,000 units (16.2%), ahead of EGOHOME on 6,000 units (16.2%).
Volume is spread across 7 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $49.99 to $144.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Graco
2 ASINs in Top 10
27.0%
Units
10K
Revenue
$1.1M
Avg. price
$144.98
B010S7VZI0
$99.97·★4.8·51.2K revsGraco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
Units sold9KB00LFP61PW
$189.99·★4.6·9.5K revsGraco Benton 5-in-1 Convertible Crib, White | GREENGUARD Gold Certified, Converts from Baby Crib to Toddler Bed, Daybed and Full-Size Bed, Fits Standard Baby Crib Mattress
Units sold1K
GrowthFun
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$291.6K
Avg. price
$49.99
B0FFSH3C96
$49.99·★4.3·909 revsFoldable Bed Rail for Toddlers, 71in Reinforced Carbon Steel Frame&Connectors, Breathable Cationic Fabric - Safety Toddler Bed Rails for Queen, King, Twin, Full, No-Tool Setup.
Units sold6K
EGOHOME
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$569.9K
Avg. price
$94.99
B0DKT8N498
$94.99·★4.3·11.6K revsEGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
Units sold6K
Trending Toddler Bed Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00OGOWPFY booked 1K units at $69.99, with ▲ 150.0% MoM change. On the growth side, B00OG1F8SS leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0G5YXRMRZ close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OGOWPFY
Delta Children Canton Toddler Bed, White
Price
$69.99
Rating
4.7
Reviews
3.1K
Latest month sales
B00OG1F8SS
Delta Children Plastic Toddler Bed, Disney Mickey Mouse
Price
$69.99
Rating
4.7
Reviews
2.5K
Latest month sales
B0G5YXRMRZ
Low Loft Bed Twin Size with 7 Storage Drawers, Desk and LED Lights, Heavy Duty Metal Kids Loft Bed with 13.8" H Safety Guardrail, Anti-Collision Pad, Private Play Curtain, Under-Bed Play Space - Black
Unlock to view ASIN details and product titles
Price
$214.94
Rating
4.2
Reviews
152
Latest month sales
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