Hand Towels For Bathroom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Towels For Bathroom sales on Amazon US totaled 480,000 units in July 2026 (▲ 0.6% vs. the prior month), generating an estimated $12,686,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 74.1% of revenue, while a typical listing is priced at $29.75. The keyword itself pulled 167,592 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the hand towels for bathroom Top 50 moved 5,045,800 units and $134,432,625 in cumulative sales — an average of 420,483 units and $11,202,719 per month. Monthly throughput topped out at 480,000 units in July 2026 and dipped to 276,000 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Hand Towels For Bathroom Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
480K
▲ 0.6% MoM
Monthly Revenue 2026/07
$12.7M
▲ 0.7% MoM
Top 10 Market Share 2026/07
74.6%
Hand Towels For Bathroom Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand towels for bathroom listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 20.8% of every unit tracked in this report.
The Top 10 ASINs account for 358,000 units and $9,401,540 in July 2026 — 74.6% of unit volume and 74.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Towels For Bathroom' on Amazon
July 2026
Is 74.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
30K
▲ 50.0%vs. prior month
$1M
latest month
12-month trend
B013SX3T08
Tork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | 1-Ply Paper, 100% Recycled Fiber, 250 Per Bundle, H2 Dispenser Compatible, Touch Free Dispensing, 9.5 x 9.1 in
20K
▲ 0.0%vs. prior month
$727K
latest month
12-month trend
B00M6XTBJK
Tork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
20K
▲ 0.0%vs. prior month
$722.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hand Towels For Bathroom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing hand towels for bathroom brand in July 2026, moving 100,000 units across 1 ASIN for 27.9% of Top 10 volume. Bounty follows with 100,000 units (27.9%), ahead of Kleenex on 60,000 units (16.8%).
With 8 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
27.9%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Bounty
1 ASIN in Top 10
27.9%
Units
100K
Revenue
$3.1M
Avg. price
$29.99
B0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
Kleenex
2 ASINs in Top 10
16.8%
Units
60K
Revenue
$1.3M
Avg. price
$29.98
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
Units sold50KB0040ZOD0Y
$42.26·★4.6·20.3K revsKleenex Professional Multifold Paper Towels, Bulk, 16 x 150 Sheets (01890) | Universal, Premium Tier, Absorbency Pockets, White, Compatible with Universal Folded Towel Dispensers
Units sold10K
Trending Hand Towels For Bathroom Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000JCPU54 booked 8K units at $30.68, with ▲ 60.0% MoM change. On the growth side, B08BYVS2PC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07B6HXQT2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000JCPU54
Genuine Joe Multifold Hand Towels, 9.5" x 9.10", 1-Ply, White, 250/Pack, 16 Count
Price
$30.68
Rating
4.7
Reviews
7.6K
Latest month sales
B08BYVS2PC
MOONQUEEN Ultra Soft Towel Set - Quick Drying - 2 Bath Towels 2 Hand Towels 2 Washcloths - Microfiber Coral Velvet Highly Absorbent Towel for Fitness, Bathroom, Sports, Yoga, Travel (Pink, 6 Pcs)
Price
$18.99
Rating
4.2
Reviews
11.2K
Latest month sales
B07B6HXQT2
Amazon Basics 8-Pack Soft, Highly Absorbent, Quick-Dry Hand Towels, 100% Cotton, 28" x 16", White
Unlock to view ASIN details and product titles
Price
$16.66
Rating
4.5
Reviews
5.9K
Latest month sales
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