Toothbrush Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toothbrush Kids sales on Amazon US totaled 283,000 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $2,597,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.2% of unit volume and 32.7% of revenue, while a typical listing is priced at $11.46. The keyword itself pulled 15,835 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the toothbrush kids Top 50 moved 3,228,550 units and $28,768,849 in cumulative sales — an average of 269,046 units and $2,397,404 per month. Monthly throughput topped out at 352,400 units in December 2025 and dipped to 139,500 in May 2026, leaving the latest reading 10.7% higher than August 2025.
Toothbrush Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
283K
▼ 0.9% MoM
Monthly Revenue 2026/07
$2.6M
▲ 0.2% MoM
Top 10 Market Share 2026/07
45.2%
Toothbrush Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toothbrush kids listing on Amazon US in July 2026 is ASIN B00CC6XSSQ (Brand: Colgate), which sold 40,000 units at $4.96 apiece — equal to 14.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $849,210 in July 2026 — 45.2% of unit volume and 32.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toothbrush Kids' on Amazon
July 2026
Is 45.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B07WCBD6YC
Dr. Brown's Infant-to-Toddler Toothbrush, Giraffe
10K
▼ 50.0%vs. prior month
$44.7K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$80.8K
latest month
12-month trend
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
10K
▲ 66.7%vs. prior month
$69.9K
latest month
12-month trend
B0BDHQSZCV
GuruNanda Butter On Gums Toothbrush, ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums, Perfect for Whiter Teeth, Assorted Colors, 6 Ct
10K
▲ 0.0%vs. prior month
$58.9K
latest month
12-month trend
B0C4VXPKGL
GuruNanda Kids Toothbrush with Suction Cup & Tongue Cleaner, Ages 3+, 4 ct | Multi-Colored & Fun to Use Cartoon Design|Soft Bristles for Healthy Gums|BPA & PFAS Free|Non Slip Handle|Assorted Colors
10K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
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Best Toothbrush Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing toothbrush kids brand in July 2026, moving 40,000 units across 1 ASIN for 31.3% of Top 10 volume. GuruNanda follows with 29,000 units (22.7%), ahead of Dr. Brown's on 20,000 units (15.6%).
With 6 brands splitting the Top 10 and 69.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.32 to $5.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
1 ASIN in Top 10
31.3%
Units
40K
Revenue
$194.8K
Avg. price
$4.96
B00CC6XSSQ
$4.96·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40K
GuruNanda
3 ASINs in Top 10
22.7%
Units
29K
Revenue
$124.7K
Avg. price
$4.32
B0BDHQSZCV
$5.97·★4.7·11.4K revsGuruNanda Butter On Gums Toothbrush, ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums, Perfect for Whiter Teeth, Assorted Colors, 6 Ct
Units sold10KB0C4VXPKGL
$2.99·★4.7·3.9K revsGuruNanda Kids Toothbrush with Suction Cup & Tongue Cleaner, Ages 3+, 4 ct | Multi-Colored & Fun to Use Cartoon Design|Soft Bristles for Healthy Gums|BPA & PFAS Free|Non Slip Handle|Assorted Colors
Units sold10KB0CSTC2V3M
$3.99·★4.8·1.7K revsGuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids, Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
Units sold9K
Dr. Brown's
2 ASINs in Top 10
15.6%
Units
20K
Revenue
$114.6K
Avg. price
$5.21
B07WCBD6YC
$4.47·★4.8·52.4K revsDr. Brown's Infant-to-Toddler Toothbrush, Giraffe
Units sold10KB09M4BKYK2
$5.94·★4.8·16.6K revsDr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Units sold10K
Trending Toothbrush Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09M4BKYK2 booked 10K units at $5.94, with ▲ 66.7% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Price
$5.94
Rating
4.8
Reviews
16.6K
Latest month sales
B0BP5X3RST
Oral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
Price
$7.97
Rating
4.7
Reviews
27.1K
Latest month sales
B0CFFZ389Y
Colgate Kids Battery Powered Minecraft Toothbrush, Extra Soft | For Kids Ages 3 and Up, Extra Soft Bristles, Battery Powered, Easy On/Off Switch, Lay Flat Handle, Fun Minecraft Design
Unlock to view ASIN details and product titles
Price
$5.42
Rating
4.8
Reviews
18.1K
Latest month sales
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