Too Faced Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Too Faced Concealer sales on Amazon US totaled 134,400 units in July 2026 (▼ 41.0% vs. the prior month), generating an estimated $1,857,374 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 65.0% of revenue, while a typical listing is priced at $15.06. The keyword itself pulled 22,447 Amazon queries over the same period (▲ 46.7% MoM).
Zooming out to the 12-month window ending July 2026, the too faced concealer Top 50 moved 1,807,050 units and $25,539,703 in cumulative sales — an average of 150,588 units and $2,128,309 per month. Monthly throughput topped out at 227,800 units in June 2026 and dipped to 80,600 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Too Faced Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.4K
▼ 41.0% MoM
Monthly Revenue 2026/07
$1.9M
▼ 53.6% MoM
Top 10 Market Share 2026/07
67.0%
Too Faced Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold too faced concealer listing on Amazon US in July 2026 is ASIN B09V1CPTR1 (Brand: Catrice Cosmetics), which sold 30,000 units at $6.00 apiece — equal to 22.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $1,207,550 in July 2026 — 67.0% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Too Faced Concealer' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B00P0Q0T28
Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume + Length | Cruelty Free
9K
▼ 55.0%vs. prior month
$258.4K
latest month
12-month trend
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
8K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
B07Q9V4KMJ
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 115, 1 Count (Packaging May Vary)
7K
▼ 22.2%vs. prior month
$69.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Too Faced Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Catrice Cosmetics is the best-performing too faced concealer brand in July 2026, moving 30,000 units across 1 ASIN for 33.3% of Top 10 volume. e.l.f. follows with 16,000 units (17.8%), ahead of tarte on 10,000 units (11.1%).
With 8 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $27.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Catrice Cosmetics
1 ASIN in Top 10
33.3%
Units
30K
Revenue
$180K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.7K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30K
e.l.f.
3 ASINs in Top 10
17.8%
Units
16K
Revenue
$101K
Avg. price
$6.33
B07ZQZVMRW
$8.00·★4.5·64K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8KB0G1H4677V
$6.00·★4.7·893 revse.l.f. Tap & Blend Concealer Brush, Covers Blemishes & Dark Spots For An Airbrushed Finish With A Precision Tip, Synthetic, Vegan, & Cruelty-Free
Units sold5KB0G1H283LW
$5.00·★4.3·1.4K revse.l.f. Soft Glam Brightening Corrector, Helps Minimize Dark Circles & Discoloration, Hydrating With A Natural Finish, Vegan & Cruelty-Free, Light Pink
Units sold3K
tarte
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$318.1K
Avg. price
$27.20
B00LNC3JD4
$27.20·★4.2·2.3K revstarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
Units sold10K
Trending Too Faced Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G1H4677V booked 5K units at $6.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1H4677V
e.l.f. Tap & Blend Concealer Brush, Covers Blemishes & Dark Spots For An Airbrushed Finish With A Precision Tip, Synthetic, Vegan, & Cruelty-Free
Price
$6.00
Rating
4.7
Reviews
893
Latest month sales
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Price
$28.00
Rating
4.3
Reviews
1.7K
Latest month sales
B0G1H283LW
e.l.f. Soft Glam Brightening Corrector, Helps Minimize Dark Circles & Discoloration, Hydrating With A Natural Finish, Vegan & Cruelty-Free, Light Pink
Unlock to view ASIN details and product titles
Price
$5.00
Rating
4.3
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this too faced concealer report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card