Elf Liquid Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Liquid Blush sales on Amazon US totaled 264,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $1,950,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 50.0% of revenue, while a typical listing is priced at $7.90. The keyword itself pulled 19,868 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the elf liquid blush Top 50 moved 3,025,550 units and $24,167,344 in cumulative sales — an average of 252,129 units and $2,013,945 per month. Monthly throughput topped out at 336,000 units in December 2025 and dipped to 148,100 in May 2026, leaving the latest reading 40.7% higher than August 2025.
Elf Liquid Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
264K
▼ 15.4% MoM
Monthly Revenue 2026/07
$2M
▼ 21.6% MoM
Top 10 Market Share 2026/07
52.7%
Elf Liquid Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf liquid blush listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $975,000 in July 2026 — 52.7% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Liquid Blush' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00EUBPHR6
Real Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▲ 0.0%vs. prior month
$41.2K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B08TQTT8LK
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm, Face Cleanser & Makeup Remover, Infused with Hyaluronic Acid to Hydrate Skin
10K
▲ 0.0%vs. prior month
$109.4K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Liquid Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf liquid blush brand in July 2026, moving 69,000 units across 6 ASINs for 49.6% of Top 10 volume. AOA STUDIO follows with 40,000 units (28.8%), ahead of Real Techniques on 10,000 units (7.2%).
With 5 brands splitting the Top 10 and 85.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.85 to $9.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
6 ASINs in Top 10
49.6%
Units
69K
Revenue
$436.8K
Avg. price
$6.89
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB08TQTT8LK
$11.00·★4.7·17.7K revse.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm, Face Cleanser & Makeup Remover, Infused with Hyaluronic Acid to Hydrate Skin
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0F3J7LLBR
$5.79·★4.4·10.1K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10KB0F3J92Z7B
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Plums Up | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold9K
AOA STUDIO
1 ASIN in Top 10
28.8%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
Real Techniques
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$41.2K
Avg. price
$3.85
B00EUBPHR6
$3.85·★4.7·15.9K revsReal Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Units sold10K
Trending Elf Liquid Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F3J92Z7B booked 9K units at $5.79, with ▲ 0.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B007NW2DLM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3J92Z7B
e.l.f. Sheer For It Blush Tint, Plums Up | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Price
$5.79
Rating
4.4
Reviews
10K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Price
$11.97
Rating
4.4
Reviews
155
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this elf liquid blush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card