Toner For Bleached Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toner For Bleached Hair sales on Amazon US totaled 226,600 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $4,430,541 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 63.0% of revenue, while a typical listing is priced at $16.53. The keyword itself pulled 19,479 Amazon queries over the same period (▼ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the toner for bleached hair Top 50 moved 2,229,950 units and $41,581,986 in cumulative sales — an average of 185,829 units and $3,465,165 per month. Monthly throughput topped out at 240,100 units in June 2026 and dipped to 120,800 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Toner For Bleached Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226.6K
▼ 5.6% MoM
Monthly Revenue 2026/07
$4.4M
▼ 1.3% MoM
Top 10 Market Share 2026/07
56.9%
Toner For Bleached Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toner for bleached hair listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 22.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $2,792,860 in July 2026 — 56.9% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toner For Bleached Hair' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B082B5GPTV
Clairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0DQXSGCLW
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
10K
▲ 0.0%vs. prior month
$238.9K
latest month
12-month trend
B09FYK7FKR
Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL | For Blonde, Lightened & Grey Hair; Violet Toning Agents; Suitable for All Hair Textures
9K
▼ 10.0%vs. prior month
$306K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toner For Bleached Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing toner for bleached hair brand in July 2026, moving 50,000 units across 1 ASIN for 38.8% of Top 10 volume. COLORCHARM follows with 19,000 units (14.7%), ahead of L'Oreal Paris on 18,000 units (14.0%).
With 7 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.46 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
38.8%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
COLORCHARM
2 ASINs in Top 10
14.7%
Units
19K
Revenue
$200.1K
Avg. price
$12.46
B07M8Q6237
$7.99·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10KB0DKJY2Z9Y
$16.94·★4.7·3.9K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold9K
L'Oreal Paris
2 ASINs in Top 10
14.0%
Units
18K
Revenue
$251.9K
Avg. price
$14.96
B07P7L1HFN
$9.97·★4.5·29.2K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10KB0842YD1CX
$19.94·★4.5·33.5K revsL'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Units sold8K
Trending Toner For Bleached Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWPMRYMJ booked 6K units at $18.67, with ▼ 14.3% MoM change. On the growth side, B0GHNJ3P7C leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B07JP7HVHN close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWPMRYMJ
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Price
$18.67
Rating
4.7
Reviews
3.9K
Latest month sales
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
363
Latest month sales
B07JP7HVHN
Fanola No Yellow Hair Mask With Purple Violet Pigments To Eliminate Unwanted Yellow Tones & Brassiness In Platinum, Light Blonde, Gray, Bleached, or Highlighted Hair - 3.38oz
Unlock to view ASIN details and product titles
Price
$6.31
Rating
4.2
Reviews
895
Latest month sales
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