Toilet Paper Stand Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Paper Stand sales on Amazon US totaled 108,700 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $1,718,398 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 44.6% of revenue, while a typical listing is priced at $19.85. The keyword itself pulled 39,626 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the toilet paper stand Top 50 moved 1,227,200 units and $19,323,797 in cumulative sales — an average of 102,267 units and $1,610,316 per month. Monthly throughput topped out at 118,550 units in November 2025 and dipped to 69,700 in May 2026, leaving the latest reading 3.9% lower than August 2025.
Toilet Paper Stand Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.7K
▼ 1.6% MoM
Monthly Revenue 2026/07
$1.7M
▼ 7.6% MoM
Top 10 Market Share 2026/07
58.0%
Toilet Paper Stand Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet paper stand listing on Amazon US in July 2026 is ASIN B09DKH8XDS (Brand: niffgaff), which sold 10,000 units at $8.99 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $766,240 in July 2026 — 58.0% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Paper Stand' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B0D2KZXT8R
KLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
7K
▲ 16.7%vs. prior month
$111.9K
latest month
12-month trend
B0CRK3L768
Day Moon™ Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom
6K
▲ 100.0%vs. prior month
$66.5K
latest month
12-month trend
B0CBC9WJJF
Toilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toilet Paper Stand Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
niffgaff is the best-performing toilet paper stand brand in July 2026, moving 15,000 units across 2 ASINs for 23.8% of Top 10 volume. JOPOFI follows with 10,000 units (15.9%), ahead of Kitsure on 9,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 54.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
niffgaff
2 ASINs in Top 10
23.8%
Units
15K
Revenue
$139.3K
Avg. price
$9.49
B09DKH8XDS
$8.99·★4.3·10.4K revsPaper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
Units sold10KB0CBC9WJJF
$9.99·★4.2·2K revsToilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
Units sold5K
JOPOFI
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.6K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
Kitsure
1 ASIN in Top 10
14.3%
Units
9K
Revenue
$156.3K
Avg. price
$16.99
B0CQP9DTK3
$16.99·★4.5·5.4K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Toilet Paper Stand Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VLD3F3P booked 3K units at $18.03, with ▲ 0.0% MoM change. On the growth side, B0CRK3L768 leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B096DVV5XH close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VLD3F3P
AOJEZOR Toilet Paper Holder Stand: Small Space Bathroom Storage for Renters
Price
$18.03
Rating
4.2
Reviews
14.2K
Latest month sales
B0CRK3L768
Day Moon™ Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom
Price
$11.99
Rating
4.5
Reviews
7.4K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.3
Reviews
6.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this toilet paper stand report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card