Toilet Paper Holder Stand Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Paper Holder Stand sales on Amazon US totaled 90,600 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $1,545,485 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 45.5% of revenue, while a typical listing is priced at $20.38. The keyword itself pulled 171,575 Amazon queries over the same period (▲ 26.2% MoM).
Zooming out to the 12-month window ending July 2026, the toilet paper holder stand Top 50 moved 1,041,500 units and $17,598,447 in cumulative sales — an average of 86,792 units and $1,466,537 per month. Monthly throughput topped out at 103,650 units in November 2025 and dipped to 57,800 in May 2026, leaving the latest reading 0.8% higher than August 2025.
Toilet Paper Holder Stand Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.6K
▼ 6.3% MoM
Monthly Revenue 2026/07
$1.5M
▼ 11.4% MoM
Top 10 Market Share 2026/07
55.2%
Toilet Paper Holder Stand Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet paper holder stand listing on Amazon US in July 2026 is ASIN B0B1VCBPP6 (Brand: JOPOFI), which sold 10,000 units at $6.99 apiece — equal to 11.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $703,680 in July 2026 — 55.2% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Paper Holder Stand' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B0C5HNN526
Paper Towel Holder Countertop, One-Handed Tear, Stainless Steel, Weighted Base, Black, Paper Towel Roll Holder Stand with Ratchet Mechanism for Kitchen Bathroom Farmhouse Essentials Decor Accessories
5K
▲ 0.0%vs. prior month
$88.3K
latest month
12-month trend
B0CBC9WJJF
Toilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
5K
▲ 66.7%vs. prior month
$66.8K
latest month
12-month trend
B0BX77HVH5
GLNLQ Matte Black Toilet Paper Holder with Shelf, Fits Mega Rolls Size | Adhesive or Screw-in, Waterproof and Rustproof Stainless Steel, Wall Mount Design, Modern Stylish Design, for Bathroom, RV
4K
▲ 0.0%vs. prior month
$35.7K
latest month
12-month trend
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Best Toilet Paper Holder Stand Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JOPOFI is the best-performing toilet paper holder stand brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. Kitsure follows with 9,000 units (18.0%), ahead of Swaitee on 5,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 48.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JOPOFI
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.5K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
Kitsure
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$156.3K
Avg. price
$14.99
B0CQP9DTK3
$14.99·★4.5·5.4K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Swaitee
1 ASIN in Top 10
10.0%
Units
5K
Revenue
$88.3K
Avg. price
$16.98
B0C5HNN526
$16.98·★4.6·4.6K revsPaper Towel Holder Countertop, One-Handed Tear, Stainless Steel, Weighted Base, Black, Paper Towel Roll Holder Stand with Ratchet Mechanism for Kitchen Bathroom Farmhouse Essentials Decor Accessories
Units sold5K
Trending Toilet Paper Holder Stand Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07W94TCRZ booked 3K units at $18.99, with ▲ 50.0% MoM change. On the growth side, B096DVV5XH leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DPMCDWFH close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07W94TCRZ
VAEHOLD Self Adhesive Toilet Paper Holder with Phone Shelf Stainless Steel Wall Mounted Toilet Paper Roll Holder - Rustproof and Bathroom Washroom Tissue Roll Holder with Shelf - Black
Price
$18.99
Rating
4.6
Reviews
7K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Price
$12.59
Rating
4.3
Reviews
6.9K
Latest month sales
B0DPMCDWFH
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Silver | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
5.4K
Latest month sales
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