Toilet Paper Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Paper Holder sales on Amazon US totaled 140,100 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $1,637,197 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 41.2% of revenue, while a typical listing is priced at $13.55. The keyword itself pulled 540,587 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the toilet paper holder Top 50 moved 1,417,450 units and $17,456,096 in cumulative sales — an average of 118,121 units and $1,454,675 per month. Monthly throughput topped out at 140,100 units in July 2026 and dipped to 73,200 in May 2026, leaving the latest reading 14.5% higher than August 2025.
Toilet Paper Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.1K
▲ 5.3% MoM
Monthly Revenue 2026/07
$1.6M
▲ 4.7% MoM
Top 10 Market Share 2026/07
49.3%
Toilet Paper Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet paper holder listing on Amazon US in July 2026 is ASIN B0B1VCBPP6 (Brand: JOPOFI), which sold 10,000 units at $6.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $673,800 in July 2026 — 49.3% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Paper Holder' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0GD1GLWK7
Paper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)
10K
▲ 42.9%vs. prior month
$59.9K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B001DEIG44
Moen YB8099CH Mason Tissue Paper Holder-Roller Only Chrome
8K
▲ 14.3%vs. prior month
$13.4K
latest month
12-month trend
B0D2KZXT8R
KLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
7K
▲ 16.7%vs. prior month
$111.9K
latest month
12-month trend
B0CRK3L768
Day Moon™ Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom
6K
▲ 100.0%vs. prior month
$66.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toilet Paper Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JOPOFI is the best-performing toilet paper holder brand in July 2026, moving 10,000 units across 1 ASIN for 14.5% of Top 10 volume. FISHCLOUD follows with 10,000 units (14.5%), ahead of Kitsure on 9,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 42.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JOPOFI
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.5K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
FISHCLOUD
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B0GD1GLWK7
$5.99·★4.1·1.4K revsPaper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)
Units sold10K
Kitsure
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$156.3K
Avg. price
$14.99
B0CQP9DTK3
$14.99·★4.5·5.3K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Toilet Paper Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CRK3L768 booked 6K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B09VBTTNF5 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK3L768
Day Moon™ Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom
Price
$9.99
Rating
4.5
Reviews
7.4K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Price
$12.59
Rating
4.3
Reviews
6.9K
Latest month sales
B09VBTTNF5
Auxmir Self Adhesive Toilet Paper Holder, Toilet Roll Holder, Matte Black | SUS304 Stainless Steel, Rustproof Finish, 11 lb Capacity, Groove Bar Keeps Rolls Secure, for Bathrooms, Kitchens and RVs
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this toilet paper holder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card