Toilet Paper Holders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Paper Holders sales on Amazon US totaled 152,900 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $1,834,768 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 48.4% of revenue, while a typical listing is priced at $14.57. The keyword itself pulled 16,595 Amazon queries over the same period (▼ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the toilet paper holders Top 50 moved 1,528,050 units and $19,335,494 in cumulative sales — an average of 127,338 units and $1,611,291 per month. Monthly throughput topped out at 155,000 units in June 2026 and dipped to 87,400 in May 2026, leaving the latest reading 22.3% higher than August 2025.
Toilet Paper Holders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.9K
▼ 1.4% MoM
Monthly Revenue 2026/07
$1.8M
▼ 7.4% MoM
Top 10 Market Share 2026/07
54.3%
Toilet Paper Holders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet paper holders listing on Amazon US in July 2026 is ASIN B0CC27124P (Brand: Bollove), which sold 20,000 units at $7.98 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $887,660 in July 2026 — 54.3% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Paper Holders' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B001DEIG44
Moen YB8099CH Mason Tissue Paper Holder-Roller Only Chrome
8K
▲ 14.3%vs. prior month
$13.4K
latest month
12-month trend
B0DQP9K8CD
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor | Paper Rope Toilet Organizer Basket for Countertop, Over Toilet Shelf, End Table, Living Room, Bedroom Decor & More, Neutral
8K
▲ 14.3%vs. prior month
$149.7K
latest month
12-month trend
B0D2KZXT8R
KLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
7K
▲ 16.7%vs. prior month
$111.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toilet Paper Holders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bollove is the best-performing toilet paper holders brand in July 2026, moving 20,000 units across 1 ASIN for 24.1% of Top 10 volume. JOPOFI follows with 10,000 units (12.0%), ahead of Kitsure on 9,000 units (10.8%).
Volume is spread across 10 brands, with the top three holding 47.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bollove
1 ASIN in Top 10
24.1%
Units
20K
Revenue
$159.8K
Avg. price
$7.98
B0CC27124P
$7.98·★4.4·6K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
JOPOFI
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.6K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
Kitsure
1 ASIN in Top 10
10.8%
Units
9K
Revenue
$156.3K
Avg. price
$16.99
B0CQP9DTK3
$16.99·★4.5·5.4K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Toilet Paper Holders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CRK3L768 booked 6K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B09VBTTNF5 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK3L768
Day Moon™ - Matte Black Toilet Paper Holder Wall Mount - Modern Roll Holder | Pivoting, Wall Mount, Heavy Duty, Sturdy, Rust Resistant, Easy Roll Changes, Space Saving, Secure Hold, Built to Last Durable
Price
$11.99
Rating
4.5
Reviews
7.4K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Price
$12.99
Rating
4.3
Reviews
6.9K
Latest month sales
B09VBTTNF5
Auxmir Self Adhesive Toilet Paper Holder, Toilet Roll Holder, Matte Black | SUS304 Stainless Steel, Rustproof Finish, 11 lb Capacity, Groove Bar Keeps Rolls Secure, for Bathrooms, Kitchens and RVs
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
1.6K
Latest month sales
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