Downy Scent Booster Beads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Downy Scent Booster Beads sales on Amazon US totaled 558,000 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $7,785,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 62.0% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 123,719 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the downy scent booster beads Top 50 moved 6,279,250 units and $84,877,008 in cumulative sales — an average of 523,271 units and $7,073,084 per month. Monthly throughput topped out at 699,000 units in June 2026 and dipped to 343,500 in May 2026, leaving the latest reading 16.4% higher than August 2025.
Downy Scent Booster Beads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
558K
▼ 20.2% MoM
Monthly Revenue 2026/07
$7.8M
▼ 16.9% MoM
Top 10 Market Share 2026/07
59.1%
Downy Scent Booster Beads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold downy scent booster beads listing on Amazon US in July 2026 is ASIN B0FGDT2PWW (Brand: Downy), which sold 60,000 units at $15.97 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 330,000 units and $4,823,400 in July 2026 — 59.1% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Downy Scent Booster Beads' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0CCGJ1DY8
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50K
▼ 37.5%vs. prior month
$781.5K
latest month
12-month trend
B0CCG6N52J
Downy Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
30K
▼ 25.0%vs. prior month
$478.5K
latest month
12-month trend
B0CCG8V1DM
Downy April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
20K
▲ 0.0%vs. prior month
$300.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Downy Scent Booster Beads Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Downy is the best-performing downy scent booster beads brand in July 2026, moving 270,000 units across 9 ASINs for 81.8% of Top 10 volume. Lysol follows with 60,000 units (18.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.97 to $14.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
9 ASINs in Top 10
81.8%
Units
270K
Revenue
$4M
Avg. price
$14.96
B0FGDT2PWW
$15.97·★4.8·5.7K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·37.9K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCGJ1DY8
$15.94·★4.8·127.5K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30KB0CCG8V1DM
$14.94·★4.9·5.6K revsDowny April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
Units sold20KB0CCGC1V3N
$15.97·★4.9·6K revsDowny Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Units sold20KB01ABVJWK6
$9.97·★4.8·32.9K revsDowny Fabric Softener Dryer Sheets, April Fresh, 240 Count
Units sold10KB07VFPPS3Z
$19.98·★4.8·59.9K revsDowny Infusions CALM Liquid Fabric Softener, Soothing Lavender And Vanilla Bean, 56 Fl Oz, Fabric Conditioner For Softness And Scent, Pack of 2
Units sold10KB0B83T9H8C
$12.97·★4.7·9K revsDowny Rinse Laundry Odor Remover, Cool Cotton Scent, 48 fl oz, Fabric Softener And Laundry Odor Removal Rinse, Fights Odors At The Source, HE Compatible
Units sold10K
Lysol
1 ASIN in Top 10
18.2%
Units
60K
Revenue
$778.2K
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60K
Trending Downy Scent Booster Beads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01ABVJWK6 booked 10K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B0CCK2MP67 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B06XDNB19H close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01ABVJWK6
Downy Fabric Softener Dryer Sheets, April Fresh, 240 Count
Price
$9.97
Rating
4.8
Reviews
32.9K
Latest month sales
B0CCK2MP67
Gain In-Wash Laundry Scent Booster Beads Long-Lasting Fresh Scent Beads All Day Freshness and Odor Protection, Original Scent, 12.2 oz (Packaging May Vary)
Price
$9.97
Rating
4.8
Reviews
7.2K
Latest month sales
B06XDNB19H
Arm & Hammer Clean Scentsations Laundry Scent Booster, Tropical, 24 Oz | In-Wash Laundry Fragrance, Tropical Paradise Scent, Lasting Freshness for Clothes and Towels, Laundry Additive
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
8.1K
Latest month sales
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