Thousand Island Dressing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Hidden Valley is the best-performing thousand island dressing brand in July 2026, moving 25,000 units across 2 ASINs for 29.8% of Top 10 volume. 365 by Whole Foods Market follows with 20,000 units (23.8%), ahead of Primal Kitchen on 12,000 units (14.3%).

With 6 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.66 to $7.72, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N3CI1XO booked 5K units at $8.87, with ▲ 525.0% MoM change. On the growth side, B07S1CWMQ3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00O7OODA8 close behind at ▲ 50.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.