Dijon Mustard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dijon Mustard sales on Amazon US totaled 100,200 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $559,728 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 68.2% of revenue, while a typical listing is priced at $6.38. The keyword itself pulled 84,822 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the dijon mustard Top 50 moved 1,059,250 units and $5,500,756 in cumulative sales — an average of 88,271 units and $458,396 per month. Monthly throughput topped out at 120,850 units in June 2026 and dipped to 62,750 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Dijon Mustard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.2K
▼ 17.1% MoM
Monthly Revenue 2026/07
$559.7K
▼ 15.6% MoM
Top 10 Market Share 2026/07
72.9%
Dijon Mustard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dijon mustard listing on Amazon US in July 2026 is ASIN B09DS5J8F9 (Brand: MOMOFUKU), which sold 20,000 units at $10.39 apiece — equal to 20.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 73,000 units and $381,660 in July 2026 — 72.9% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dijon Mustard' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09DS5J8F9
Momofuku Chili Crunch by David Chang, (5.5 Ounces), Chili Oil with Crunchy Garlic and Shallots, Spicy Chili Crisp
20K
▼ 33.3%vs. prior month
$207.8K
latest month
12-month trend
B000Z4J53Y
French’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
10K
▼ 50.0%vs. prior month
$15.4K
latest month
12-month trend
B074J6RQZB
365 by Whole Foods Market, Organic Dijon Mustard, 8 Ounce
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B000RK4BFI
Grey Poupon Dijon Mustard, 10 oz. Squeeze Bottle | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
10K
▲ 25.0%vs. prior month
$41.3K
latest month
12-month trend
B0014CXN48
Grey Poupon Mustard, Dijon, 8 oz. Jar | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
6K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B000SR5VOU
Maille Old Style Mustard 7.3 oz, Glass Jar, Made in France 1PK | For sandwiches, marinades, vinaigrettes and recipes; Old Style; 7.3 oz.
5K
▼ 16.7%vs. prior month
$22.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dijon Mustard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOMOFUKU is the best-performing dijon mustard brand in July 2026, moving 20,000 units across 1 ASIN for 27.4% of Top 10 volume. Grey Poupon follows with 18,000 units (24.7%), ahead of French's on 15,000 units (20.5%).
With 6 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.75 to $10.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOMOFUKU
1 ASIN in Top 10
27.4%
Units
20K
Revenue
$207.8K
Avg. price
$10.39
B09DS5J8F9
$10.39·★4.5·6.3K revsMomofuku Chili Crunch by David Chang, (5.5 Ounces), Chili Oil with Crunchy Garlic and Shallots, Spicy Chili Crisp
Units sold20K
Grey Poupon
3 ASINs in Top 10
24.7%
Units
18K
Revenue
$80K
Avg. price
$4.41
B000RK4BFI
$4.27·★4.8·11.6K revsGrey Poupon Dijon Mustard, 10 oz. Squeeze Bottle | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
Units sold10KB0014CXN48
$4.68·★4.8·11.6K revsGrey Poupon Mustard, Dijon, 8 oz. Jar | Creamy & Smooth from the French Recipe Since 1777, White Wine & #1 Grade Mustard Seeds, Great for Sandwiches, Meats & Dipping
Units sold6KB00408NAPA
$4.27·★4.7·2.7K revsCOUNTRY TIME Grey Poupon Country Dijon Mustard (8 oz Jar) (00054400000405)
Units sold2K
French's
2 ASINs in Top 10
20.5%
Units
15K
Revenue
$25.3K
Avg. price
$1.75
B000Z4J53Y
$1.54·★4.8·10.2K revsFrench’s Yellow Mustard, Classic, Stone-Ground #1 Grade Mustard Seeds, Product of the USA, Gluten Free, No Artificial Flavors, For Burgers, Brats, and Hot Dogs, 14 oz
Units sold10KB000WG65UG
$1.97·★4.7·1.5K revsFrench's Spicy Brown Mustard, 12 oz
Units sold5K
Trending Dijon Mustard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00408NAPA booked 2K units at $4.27, with ▲ 0.0% MoM change. On the growth side, B000Y4IE82 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B000WG65UG close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00408NAPA
COUNTRY TIME Grey Poupon Country Dijon Mustard (8 oz Jar) (00054400000405)
Price
$4.27
Rating
4.7
Reviews
2.7K
Latest month sales
B000Y4IE82
Edmond Fallot Tarragon Dijon Mustard 7.4 Oz
Price
$10.02
Rating
4.4
Reviews
471
Latest month sales
B000WG65UG
French's Spicy Brown Mustard, 12 oz
Unlock to view ASIN details and product titles
Price
$1.97
Rating
4.7
Reviews
1.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this dijon mustard report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card