Ketchup Heinz Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ketchup Heinz sales on Amazon US totaled 242,900 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $1,329,319 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 60.5% of revenue, while a typical listing is priced at $11.24. The keyword itself pulled 46,165 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the ketchup heinz Top 50 moved 2,667,000 units and $14,114,500 in cumulative sales — an average of 222,250 units and $1,176,208 per month. Monthly throughput topped out at 256,600 units in June 2026 and dipped to 152,900 in May 2026, leaving the latest reading 18.0% higher than August 2025.
Ketchup Heinz Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242.9K
▼ 5.3% MoM
Monthly Revenue 2026/07
$1.3M
▼ 2.8% MoM
Top 10 Market Share 2026/07
69.2%
Ketchup Heinz Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ketchup heinz listing on Amazon US in July 2026 is ASIN B000WHXN3C (Brand: HEINZ), which sold 40,000 units at $4.78 apiece — equal to 16.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 168,000 units and $804,040 in July 2026 — 69.2% of unit volume and 60.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ketchup Heinz' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000WHXN3C
Heinz Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
40K
▲ 0.0%vs. prior month
$159.2K
latest month
12-month trend
B000WH9DCW
Rao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
30K
▲ 0.0%vs. prior month
$203.7K
latest month
12-month trend
B01B2OVUAG
Heinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$141.2K
latest month
12-month trend
B074H5QQP1
365 by Whole Foods Market, Organic Ketchup, 24 Ounce
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B000WHSD5A
Heinz Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
10K
▼ 50.0%vs. prior month
$33.4K
latest month
12-month trend
B00HYR3GVW
Heinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ketchup Heinz Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HEINZ is the best-performing ketchup heinz brand in July 2026, moving 108,000 units across 7 ASINs for 64.3% of Top 10 volume. Rao's Homemade follows with 30,000 units (17.9%), ahead of 365 by Whole Foods Market on 20,000 units (11.9%).
With 4 brands splitting the Top 10 and 94.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.99 to $7.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HEINZ
7 ASINs in Top 10
64.3%
Units
108K
Revenue
$526.7K
Avg. price
$5.52
B000WHXN3C
$4.78·★4.8·31.3K revsHeinz Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold40KB01B2OVUAG
$7.48·★4.8·6.3K revsHeinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold20KB000WHSD5A
$3.78·★4.7·16.8K revsHeinz Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold10KB00HYR3GVW
$3.98·★4.7·9.9K revsHeinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
Units sold10KB071KX5NR9
$3.37·★4.8·9.2K revsHeinz Sweet Relish, 12.7 fl oz Bottle | Tangy & Savory, Made from Quality Vegetables & Spices, a Perfect Topping for Hot Dogs & Burgers
Units sold10KB0005YKO8E
$3.28·★4.8·9.8K revsHeinz Tomato Ketchup, 14 oz Bottle | Made from Sweet, Red Ripe Tomatoes, Thick & Rich, Gluten-Free, Great for Burgers & Dipping, Hot Dogs & Fries
Units sold10KB00EWN76RG
$11.98·★4.7·22.3K revsHeinz Tomato Ketchup, 2 ct Pack, 50.5 oz Bottles | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold8K
Rao's Homemade
1 ASIN in Top 10
17.9%
Units
30K
Revenue
$203.7K
Avg. price
$7.33
B000WH9DCW
$7.33·★4.7·14.9K revsRao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
Units sold30K
365 by Whole Foods Market
1 ASIN in Top 10
11.9%
Units
20K
Revenue
$59.8K
Avg. price
$2.99
B074H5QQP1
$2.99·★4.6·7.3K revs365 by Whole Foods Market, Organic Ketchup, 24 Ounce
Units sold20K
Trending Ketchup Heinz Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00EWN76RG booked 8K units at $11.98, with ▲ 0.0% MoM change. On the growth side, B09M63KTBP leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B01KK09OAG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00EWN76RG
Heinz Tomato Ketchup, 2 ct Pack, 50.5 oz Bottles | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Price
$11.98
Rating
4.7
Reviews
22.3K
Latest month sales
B09M63KTBP
Amazon Grocery, Tomato Ketchup, 64 Oz (Previously Amazon Fresh, Packaging May Vary)
Price
$3.62
Rating
4.7
Reviews
3.6K
Latest month sales
B01KK09OAG
Heinz 57 Sauce, 20 oz Bottle | Zesty Meat Sauce with a Secret Blend of Spices, Versatile for Grilling & Dipping, Great on Chicken & Marinating, Steak & Pork
Unlock to view ASIN details and product titles
Price
$7.78
Rating
4.8
Reviews
4.2K
Latest month sales
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