Lancome Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lancome sales on Amazon US totaled 62,600 units in July 2026 (▼ 70.2% vs. the prior month), generating an estimated $2,237,339 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 51.9% of revenue, while a typical listing is priced at $40.10. The keyword itself pulled 28,881 Amazon queries over the same period (▼ 37.7% MoM).
Zooming out to the 12-month window ending July 2026, the lancome Top 50 moved 1,217,600 units and $38,395,525 in cumulative sales — an average of 101,467 units and $3,199,627 per month. Monthly throughput topped out at 275,400 units in November 2025 and dipped to 53,100 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Lancome Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.6K
▼ 70.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 66.6% MoM
Top 10 Market Share 2026/07
60.7%
Lancome Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lancome listing on Amazon US in July 2026 is ASIN B08TPCHYLW (Brand: Lancôme), which sold 8,000 units at $25.50 apiece — equal to 12.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $1,161,280 in July 2026 — 60.7% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lancome' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08TPCHYLW
Lancôme Lash Idôle - Volumizing Mascara - Black - Instant Volume & Lift | Lash-Lifting Mascara for Instant Volume, Length & Lift - With Smudge-Proof Formula - 24H Wear Lengthening
8K
▼ 84.0%vs. prior month
$240K
latest month
12-month trend
B018ZXEO50
Lancôme Cils Booster XL Enhancing Lash & Mascara Primer - Eyelash Primer | Eyelash & Mascara Primer - Infused with Micro-fibers, Vitamin B5 and Vitamin E - Boosts Mascara Volume, Length & Curl
6K
▼ 70.0%vs. prior month
$180K
latest month
12-month trend
B000UB23YK
Lancôme Définicils High Definition Defining & Lengthening Mascara | Defining Mascara for Lengthen & Define Lashes - Natural-Looking Lashes - With Vitamin B5 - Suitable for Sensitive Eyes
6K
▼ 70.0%vs. prior month
$204K
latest month
12-month trend
B0968HWQBW
Lancôme Lash Idôle - Volumizing Mascara - Black - Instant Volume & Lift | Lash-Lifting Mascara for Instant Volume, Length & Lift - With Smudge-Proof Formula - 24H Wear Lengthening
4K
▼ 60.0%vs. prior month
$64K
latest month
12-month trend
B00G40FJH4
Lancôme La Base Pro Perfecting Oil-Free Makeup Primer - 0.8 Fl Oz | Smoothing Face Primer Controls Shine - Flawless Matte Canvas for Long Lasting Makeup Application - For All Skin Types
3K
▼ 57.1%vs. prior month
$135K
latest month
12-month trend
B071JQWDF2
Lancôme Monsieur Big - Volumizing Mascara 24H Wear - Black | 12x More Volume & 24H Wear - Instant Volume - With Smudge-Proof Formula - False Lash Effect
3K
▼ 85.0%vs. prior month
$90K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Lancome Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00OE5SAFE booked 2K units at $24.65, with ▼ 60.0% MoM change. On the growth side, B07BL1CG3H leads positive momentum with ▲ 700.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OE5SAFE
Lancôme Le Stylo - Waterproof Creamy Longwear Eyeliner Pencil | Waterproof Longwear Eyeliner for Highly Pigmented Color - With Creamy Formula - Seamless Blending & Smudging
Price
$24.65
Rating
4.4
Reviews
3.4K
Latest month sales
B00OE5S964
Lancôme Le Stylo - Waterproof Creamy Longwear Eyeliner Pencil | Waterproof Longwear Eyeliner for Highly Pigmented Color - With Creamy Formula - Seamless Blending & Smudging
Price
$24.65
Rating
4.4
Reviews
3.4K
Latest month sales
B07BL1CG3H
Lancôme Brow Shaping Powdery Eyebrow Pencil - Natural Finish | Eyebrow Makeup for Defined and Natural Look - Shape, Shade & Groom Eyebrows - Dual-Ended Pencil for Subtle Definition
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.7
Reviews
1K
Latest month sales
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