Cerave Sa Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Sa Cleanser sales on Amazon US totaled 874,000 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $13,084,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 48.1% of revenue, while a typical listing is priced at $15.37. The keyword itself pulled 27,082 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the cerave sa cleanser Top 50 moved 10,456,850 units and $152,778,403 in cumulative sales — an average of 871,404 units and $12,731,534 per month. Monthly throughput topped out at 1,100,000 units in June 2026 and dipped to 551,000 in May 2026, leaving the latest reading 2.4% higher than August 2025.
Cerave Sa Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
874K
▼ 20.5% MoM
Monthly Revenue 2026/07
$13.1M
▼ 20.0% MoM
Top 10 Market Share 2026/07
50.3%
Cerave Sa Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave sa cleanser listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.19 apiece — equal to 11.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $6,300,100 in July 2026 — 50.3% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Sa Cleanser' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B08CQ9T6KN
CeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
30K
▼ 25.0%vs. prior month
$479.1K
latest month
12-month trend
B099N3NM61
Cetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
30K
▼ 40.0%vs. prior month
$402K
latest month
12-month trend
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Best Cerave Sa Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave sa cleanser brand in July 2026, moving 200,000 units across 5 ASINs for 45.5% of Top 10 volume. PanOxyl follows with 100,000 units (22.7%), ahead of Cetaphil on 60,000 units (13.6%).
With 5 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.19 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
5 ASINs in Top 10
45.5%
Units
200K
Revenue
$3.2M
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB08CQ9T6KN
$15.97·★4.7·83.2K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB07RJ18VMF
$16.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold30KB07YLJPMC3
$14.97·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30K
PanOxyl
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
Cetaphil
2 ASINs in Top 10
13.6%
Units
60K
Revenue
$756.6K
Avg. price
$12.66
B099N3NM61
$13.44·★4.7·15.8K revsCetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
Units sold30KB09Y4HHY1P
$11.88·★4.7·12.2K revsCetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Units sold30K
Trending Cerave Sa Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07YLJPMC3 booked 30K units at $14.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YLJPMC3
CeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Price
$14.97
Rating
4.6
Reviews
35.8K
Latest month sales
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Price
$11.88
Rating
4.7
Reviews
12.2K
Latest month sales
B0B1PFCGZ8
Naturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
Unlock to view ASIN details and product titles
Price
$15.18
Rating
4.6
Reviews
3.9K
Latest month sales
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