Neutrogena Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neutrogena sales on Amazon US totaled 717,000 units in July 2026 (▼ 25.1% vs. the prior month), generating an estimated $8,361,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 42.5% of revenue, while a typical listing is priced at $13.23. The keyword itself pulled 55,282 Amazon queries over the same period (▼ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the neutrogena Top 50 moved 8,914,900 units and $101,761,468 in cumulative sales — an average of 742,908 units and $8,480,122 per month. Monthly throughput topped out at 957,300 units in June 2026 and dipped to 605,000 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Neutrogena Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
717K
▼ 25.1% MoM
Monthly Revenue 2026/07
$8.4M
▼ 24.4% MoM
Top 10 Market Share 2026/07
51.6%
Neutrogena Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neutrogena listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 13.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $3,557,200 in July 2026 — 51.6% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neutrogena' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
40K
▼ 20.0%vs. prior month
$328.8K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B08L88LZ4V
Neutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
30K
▼ 50.0%vs. prior month
$374.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Neutrogena Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C9L29ZYS booked 20K units at $9.97, with ▲ 100.0% MoM change. On the growth side, B08936CZHQ leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B002Z72REI close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9L29ZYS
Neutrogena Ultra Gentle Daily Face Moisturizer, Fragrance-Free, 3.4 fl. oz | Suitable for Sensitive Skin, Vitamin B3, Pro-Vitamin B5, Vitamin E, Hydrating Moisturizer
Price
$9.97
Rating
4.6
Reviews
6.2K
Latest month sales
B08936CZHQ
Neutrogena Hydro Boost Night Pressed Serum, 1.7 oz | Hyaluronic Acid & Antioxidants, Hydrating Face Moisturizer, Restores & Revitalizes Skin Overnight, Normal to Extra Dry Skin
Price
$19.97
Rating
4.5
Reviews
11.8K
Latest month sales
B002Z72REI
Neutrogena Oil Free Pink Grapefruit Acne Face Scrub, 6.7 oz | 2% Salicylic Acid Cleanse & Vitamin C, Gentle Exfoliating Foaming Cleanser, Acne-Prone Skin
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.8
Reviews
2.8K
Latest month sales
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