The Ordinary Azelaic Acid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Ordinary Azelaic Acid sales on Amazon US totaled 846,700 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $11,158,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.8% of unit volume and 72.5% of revenue, while a typical listing is priced at $16.27. The keyword itself pulled 61,789 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the the ordinary azelaic acid Top 50 moved 8,980,000 units and $112,477,167 in cumulative sales — an average of 748,333 units and $9,373,097 per month. Monthly throughput topped out at 958,000 units in June 2026 and dipped to 483,600 in May 2026, leaving the latest reading 34.3% higher than August 2025.
The Ordinary Azelaic Acid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
846.7K
▼ 11.6% MoM
Monthly Revenue 2026/07
$11.2M
▼ 14.9% MoM
Top 10 Market Share 2026/07
76.8%
The Ordinary Azelaic Acid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the ordinary azelaic acid listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $8,089,300 in July 2026 — 76.8% of unit volume and 72.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Ordinary Azelaic Acid' on Amazon
July 2026
Is 76.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
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Best The Ordinary Azelaic Acid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing the ordinary azelaic acid brand in July 2026, moving 490,000 units across 6 ASINs for 75.4% of Top 10 volume. ANUA follows with 100,000 units (15.4%), ahead of Differin on 40,000 units (6.2%).
With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.55 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
6 ASINs in Top 10
75.4%
Units
490K
Revenue
$4.8M
Avg. price
$9.55
B01MDTVZTZ
$6.00·★4.7·63.5K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB01MYEZPC8
$9.90·★4.7·39.8K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB071914GGL
$13.50·★4.7·60.9K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB06WD5J8KY
$12.20·★4.5·8.7K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0DMTDN158
$9.00·★4.7·60.9K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB0C3PCJ6SD
$6.70·★4.7·12.7K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50K
ANUA
2 ASINs in Top 10
15.4%
Units
100K
Revenue
$2.1M
Avg. price
$21.93
B0DG1DQ2S7
$22.00·★4.5·6.1K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0CLLV2T1P
$21.85·★4.5·16.7K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30K
Differin
1 ASIN in Top 10
6.2%
Units
40K
Revenue
$943.6K
Avg. price
$23.97
B07ZTN5N1V
$23.97·★4.6·19.1K revsDifferin Acne Retinoid Treatment Gel, 0.1% Adapalene, 45g Pump | 90-Day Supply Pump, Over-The-Counter Retinoid, Clears Breakouts, Gentle For Sensitive Skin, Dermatologist Recommended
Units sold40K
Trending The Ordinary Azelaic Acid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0D2QPWNVG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
796
Latest month sales
B0D2QPWNVG
Peach Slices Redness Relief 10% Azelaic Acid Serum (1.01 oz) - Advanced Skincare - Includes Panthenol, Cica, Algae - Vegan, Cruelty-Free, Korean Skincare & Beauty
Price
$19.88
Rating
4.3
Reviews
435
Latest month sales
B0BJ7JKRWY
The INKEY List SuperSolutions Azelaic Acid 10% Serum 1.01 fl oz | Fast-Absorbing 10% Azelaic Acid Formula to Soothe Visible Redness and Support a More Even-Looking Complexion
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.3
Reviews
331
Latest month sales
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