Glycolic Acid The Ordinary Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glycolic Acid The Ordinary sales on Amazon US totaled 962,000 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $12,929,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 58.6% of revenue, while a typical listing is priced at $16.34. The keyword itself pulled 71,648 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the glycolic acid the ordinary Top 50 moved 10,003,800 units and $130,543,160 in cumulative sales — an average of 833,650 units and $10,878,597 per month. Monthly throughput topped out at 1,072,000 units in June 2026 and dipped to 583,300 in May 2026, leaving the latest reading 44.7% higher than August 2025.
Glycolic Acid The Ordinary Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
962K
▼ 10.3% MoM
Monthly Revenue 2026/07
$12.9M
▼ 14.0% MoM
Top 10 Market Share 2026/07
67.6%
Glycolic Acid The Ordinary Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glycolic acid the ordinary listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $7,574,000 in July 2026 — 67.6% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glycolic Acid The Ordinary' on Amazon
July 2026
Is 67.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Glycolic Acid The Ordinary Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing glycolic acid the ordinary brand in July 2026, moving 510,000 units across 7 ASINs for 78.5% of Top 10 volume. ANUA follows with 70,000 units (10.8%), ahead of Paula's Choice on 40,000 units (6.2%).
With 4 brands splitting the Top 10 and 95.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
7 ASINs in Top 10
78.5%
Units
510K
Revenue
$5M
Avg. price
$9.97
B01MDTVZTZ
$6.00·★4.7·63.3K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB01MYEZPC8
$9.90·★4.7·39.8K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB071914GGL
$13.50·★4.7·60.9K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB06WD5J8KY
$12.20·★4.5·8.6K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0DMTDN158
$9.00·★4.7·60.7K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB0C3PCJ6SD
$6.70·★4.7·12.6K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50KB07N74F8NP
$12.50·★4.6·25.5K revsThe Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration
Units sold20K
ANUA
1 ASIN in Top 10
10.8%
Units
70K
Revenue
$1.5M
Avg. price
$22.00
B0DG1DQ2S7
$22.00·★4.5·6.1K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70K
Paula's Choice
1 ASIN in Top 10
6.2%
Units
40K
Revenue
$600K
Avg. price
$15.00
B07C5SS6YD
$15.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40K
Trending Glycolic Acid The Ordinary Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07N74F8NP booked 20K units at $12.50, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B07C5SS6YD close behind at ▲ 100.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07N74F8NP
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration
Price
$12.50
Rating
4.6
Reviews
25.5K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
792
Latest month sales
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Unlock to view ASIN details and product titles
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
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