Disposable Face Towel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Face Towel sales on Amazon US totaled 373,800 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $5,840,782 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 66.9% of revenue, while a typical listing is priced at $14.15. The keyword itself pulled 94,538 Amazon queries over the same period (▲ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the disposable face towel Top 50 moved 4,256,150 units and $67,972,988 in cumulative sales — an average of 354,679 units and $5,664,416 per month. Monthly throughput topped out at 484,000 units in June 2026 and dipped to 263,400 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Disposable Face Towel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
373.8K
▼ 22.8% MoM
Monthly Revenue 2026/07
$5.8M
▼ 25.2% MoM
Top 10 Market Share 2026/07
61.0%
Disposable Face Towel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable face towel listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 26.8% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 228,000 units and $3,908,470 in July 2026 — 61.0% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Face Towel' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0F4GPMC2M
Reduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
30K
▼ 62.5%vs. prior month
$538.5K
latest month
12-month trend
B0F8P3GXXH
Cliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
B0812B1FMQ
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
20K
▼ 33.3%vs. prior month
$718K
latest month
12-month trend
B0CDGH174C
Ditoi Face Towels XXL, Ultra‑Soft Disposable Facial Towels | 10"×12" Thick Face Cloths for All Skin Types, Lint-free Dry Wipes for Skincare, Makeup Removal and Cleansing, 50 Count
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B0CXPRKTDD
Ourmed Life Clean Face Towels Disposable, Ultra Soft & Absorbent, 100 Ct | Lint-Free, Sensitive Skin Friendly, Biodegradable, Skincare, Makeup Remover Dry Wipes, Facial Towels for Women Cleansing
10K
▼ 50.0%vs. prior month
$95.5K
latest month
12-month trend
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Best Disposable Face Towel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing disposable face towel brand in July 2026, moving 150,000 units across 3 ASINs for 65.8% of Top 10 volume. Cliganic follows with 20,000 units (8.8%), ahead of ourmed life on 20,000 units (8.8%).
With 7 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.23 to $23.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
3 ASINs in Top 10
65.8%
Units
150K
Revenue
$3.1M
Avg. price
$23.93
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30KB0812B1FMQ
$35.90·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Units sold20K
Cliganic
1 ASIN in Top 10
8.8%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0F8P3GXXH
$9.99·★4.7·2.5K revsCliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
Units sold20K
ourmed life
2 ASINs in Top 10
8.8%
Units
20K
Revenue
$215.7K
Avg. price
$9.23
B0CXPRKTDD
$8.48·★4.4·2.7K revsOurmed Life Clean Face Towels Disposable, Ultra Soft & Absorbent, 100 Ct | Lint-Free, Sensitive Skin Friendly, Biodegradable, Skincare, Makeup Remover Dry Wipes, Facial Towels for Women Cleansing
Units sold10KB09WMRNPY1
$9.99·★4.7·5.6K revsOurmed Life Disposable Face Towels XL, Ultra Soft & Absorbent, 50 Count | 10" x 12", Sensitive Skin Friendly, Skin Soothing, Redness Care, Biodegradable, Facial Towels for Makeup Removal & Cleansing
Units sold10K
Trending Disposable Face Towel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CXH3VMH7 booked 9K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B0BN393YV1 leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0F8P1MZS9 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CXH3VMH7
LUXU Face Towels,Ultra‑Soft Facial Towels,Extra Thick Disposable Face Towel | Thick Face Cloths for All Skin Types,Face Towels Disposable,Dry Wipes for Skincare,Makeup Remover and Cleansing-50 Count
Price
$8.99
Rating
4.7
Reviews
2.2K
Latest month sales
B0BN393YV1
HOMEXCEL Face Towels, Disposable Face Towelette Ultra Soft & Absorbent | Biodegradable Makeup Remover Dry Wipes, Facial Wash Cloth for All Skin, Lint-Free for Skincare & Cleansing, 100 Count (2 Box)
Price
$9.99
Rating
4.4
Reviews
3.4K
Latest month sales
B0F8P1MZS9
Cliganic Clean Face Towels XL, Multi-Pack (100 Count), Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Hygienic Towelettes, for All Skin Types
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
2.5K
Latest month sales
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